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star trek merchandise

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Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Market size 42Growth 7Conversion 2Competition 16Returns 95Price range 28Avg price 89Brand share 16Review moat 92Quality gap 21

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Review moat

Great156.92

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€61.67

avg listing price — sweet spot $15–$100

Market size

Okay€221K

€221K/yr · 2.8M searches

Price range

Okay€8.58–€309.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

Growth

Bad-36.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

68

Top-5 brand share

94%

Open market

4%

  • Star Trek48%
  • LEGO34%
  • Logoshirt4%
  • PARAMOUNT PICTURES4%
  • V-SINNE4%
  • TUBBZ2%
  • Open — no brand owns it (2 brands, 4%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€22K20%€44K30%€66K40%€88K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 13 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.3% search growth over the last 90 days.
80K60KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug, Nov · busiest ÷ quietest = 2.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt19%

“Top Qualität 👍, gerne wieder 👍☺️”

Montage/Installation9%

“Trotz einiger Wiederholungen hat der Zusammenbau viel Spass gemacht”

Gesamtgröße8%

“Passt ist super”

Design insgesamt7%

“Sehr gelungenes Design”

Geschenk Zweck7%

“Super Geschenk für Teenager, der tatsächlich Star Trek Fan ist”

Farbe6%

“Farbwechsel sehr schöne Idee”

beworben Vs Tatsächliches Produkt5%

“Erwartungen voll erfüllt”

Haltbarkeit5%

“Sieht toll aus, ist standfest und robust”

Länge4%

“Shirt ist auch lang genug”

Geeignet für Maschinenwäsche4%

“Gute Qualität, auch nach mehrmaligem waschen nicht verzogen”

What buyers complain about

Montage/Installation33%

“Der Zusammenbau war zwar teilweise etwas repetitiv,”

Gesamtgröße21%

“dafür erheblich länger,”

Anleitung/Benutzerhandbuch/Fehlerbehebung6%

“Einige Schritte in der Anleitung sind etwas schwer zu machen”

Länge4%

“sehr viel länger”

Top return reasons

Gesamtgröße53%
Produktzustand13%
Länge7%
Dünn7%
beworben Vs Tatsächliches Produkt7%
Qualität insgesamt7%
Ethischer Handel/Fairer Handel7%