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sony 24-70 2.8 gm ii

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 20Growth 22Conversion 4Competition 10Returns 3Price range 0Avg price 0Brand share 0Review moat 77Quality gap 30

Review moat

Great450.89

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.5%

90-day search growth — must beat 0% to launch

Market size

Bad€80K

€80K/yr · 23K searches

Competition

Bad88%

top-5 click share — a locked-up shelf

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.2%

return rate — above 6% kills the launch gate

Brand share

Bad100%

top-5 brand share — brand-locked demand

Avg price

Bad€1019.81

avg listing price — sweet spot $15–$100

Price range

Bad€461.23–€1868.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

60

Top-5 brand share

100%

Open market

0%

  • Sony84%
  • Sigma16%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€12K30%€24K45%€36K60%€48K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.
1K750Prime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Linsen29%

“Super Objektiv”

Bild/Bildklarheit25%

“Perfekt für Portrait Fotos”

Autofokus23%

“Der Autofokus funktionier auch super”

Qualität insgesamt7%

“hochwertige Verarbeitung,”

Öffnung6%

“Die konstante Blende von f/4 sorgt zusätzlich für ein gleichmäßiges Arbeiten”

Preis-Leistungs-Verhältnis4%

“Mit Cashback toller Preis”

Kompaktheit2%

“Trotzdem ist die Größe für ein lichtstarkes Zoom noch gut tragbar”

zoomen2%

“Trotzdem ist die Größe für ein lichtstarkes Zoom noch gut tragbar”

Design insgesamt2%

“Die Verarbeitung fühlt sich top an”

What buyers complain about

Preis-Leistungs-Verhältnis50%

“Zu teuer”

Produktzustand25%

“Nicht neu”

Funktionalität insgesamt25%

“Sonnenblende in der Führung festgefressen, kaum zu drehen”

Top return reasons

Linsen21%
Kompatibilität – insgesamt9%
zoomen8%
Autofokus8%
Bild/Bildklarheit8%
Gewicht schwer7%
Produktzustand5%
Gesamtgröße4%
Öffnung4%
Preis-Leistungs-Verhältnis4%