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solarpanel

Launch it

A $1.3M/yr market growing +47.6% this quarter with returns at 1.6% — clears our launch bar.

Market size 83Growth 67Conversion 5Competition 76Returns 83Price range 7Avg price 53Brand share 56Review moat 74Quality gap 67

Market size

Great€1.3M

€1.3M/yr · 2.2M searches

Returns

Great1.6%

return rate — above 6% kills the launch gate

Competition

Great39%

top-5 click share — an open shelf

Review moat

Good544.17

avg incumbent reviews — the moat a new listing must climb

Growth

Good+47.6%

90-day search growth — must beat 0% to launch

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Avg price

Good€166.69

avg listing price — sweet spot $15–$100

Price range

Bad€12.71–€1320.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

18 falling

Sellers

26

Top-5 brand share

72%

Open market

24%

  • Solarway28%
  • Solakon19%
  • SUNNIVA9%
  • Anker8%
  • ECO-WORTHY7%
  • FlexSolar5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€52K8%€104K12%€155K16%€207K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 42 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +47.6% search growth over the last 90 days.
100K60KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt26%

“Super Produkt”

Montage/Installation12%

“Installation einfach”

Preis-Leistungs-Verhältnis11%

“Bester Preis”

beworben Vs Tatsächliches Produkt10%

“Das Produkt macht was es soll”

Aufladen8%

“Handy, Laptop und Powerbank werden sehr schnell geladen”

Stärke4%

“Sehr robust”

Benutzerfreundlichkeit4%

“Einfache Handhabung sehr gute Qualität”

Gesamtgröße3%

“Passt”

Effizienz3%

“Läuft super”

Gewicht leicht2%

“Ist auch recht leicht”

What buyers complain about

Aufladen16%

“Null Komma Null Ladeleistung”

Qualität insgesamt11%

“Qualitätsproblem”

Haltbarkeit9%

“Ständig defekt”

Funktionalität insgesamt7%

“Funktioniert nicht”

beworben Vs Tatsächliches Produkt6%

“Täuschung und Betrug”

Gesamtgröße5%

“Lädt gut etwas zu gross”

Konnektivität – insgesamt5%

“Anfangs gab es kleinere Probleme mit dem WLAN”

Preis-Leistungs-Verhältnis4%

“heute teuer morgen billig”

Montage/Installation4%

“Nach der Installation und den ersten Sonnenstrahlen kam die Enttäuschung”

Defekt Material/Teile3%

“Beide Module kamen defekt an”

Top return reasons

Aufladen22%
Defekt Material/Teile19%
Gesamtgröße15%
Funktionalität insgesamt11%
Kompatibilität – insgesamt7%
Gewicht schwer3%
beworben Vs Tatsächliches Produkt3%
Stärke3%
Qualität insgesamt3%
Montage/Installation1%