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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 25Growth 19Conversion 83Competition 31Returns 99Price range 59Avg price 88Brand share 0Review moat 87Quality gap 28

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Great€20.39

avg listing price — sweet spot $15–$100

Review moat

Great266

avg incumbent reviews — the moat a new listing must climb

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Price range

Good€7.68–€25.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad€99K

€99K/yr · 54K searches

Growth

Bad-11.7%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

30

Top-5 brand share

100%

Open market

0%

  • Smoking61%
  • Smoking Red25%
  • Smoking KUKUXUMUSU11%
  • Smoking BLUE2%
  • Smoking GOLD2%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€10K20%€20K30%€30K40%€40K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.7% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt38%

“Top Produkt”

Preis-Leistungs-Verhältnis25%

“Super Preis”

beworben Vs Tatsächliches Produkt18%

“Alles wie gewohnt”

Gesamtgröße15%

“Passt”

Design insgesamt5%

“Die Designs sind für die Abwechslung auch echt cool”

What buyers complain about

Geruch33%

“El Blanco da mal olor el marrón es mejor.”

Gesamtgröße33%

“Etwas breit”

Haftung/Klebrigkeit17%

“Schlechter Klebestreifen”

Feucht/Trocken17%

“Als ich noch geraucht habe war sehr störend das der Streifen den man anfeuchten muss um die "Zigarette zu schließen" sehr schlecht ist.”

Top return reasons

beworben Vs Tatsächliches Produkt50%
Filterung25%
Haftung/Klebrigkeit25%