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Prices mostly outside the sweet spot ($3.94–$9.48) — this niche doesn't clear our bar today.

Market size 2Growth 14Conversion 95Competition 47Returns 48Price range 0Avg price 19Brand share 51Review moat 41Quality gap 96

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Conversion

Incredible12.5%

search→purchase rate — share of searches ending in a sale

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Returns

Okay3.3%

return rate — above 6% kills the launch gate

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,413.11

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad€7.01

avg listing price — sweet spot $15–$100

Growth

Bad-21.5%

90-day search growth — must beat 0% to launch

Market size

Bad€7K

€7K/yr · 7K searches

Price range

Bad€3.94–€9.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

16

Top-5 brand share

75%

Open market

13%

  • Carantee16%
  • QUESPLE15%
  • Bodyguard15%
  • Three-Tree14%
  • VUAIBC14%
  • JETech13%
  • Open — no brand owns it (4 brands, 13%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€2608%€52112%€78116%€1K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.5% search growth over the last 90 days.
500300Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt14%

“Gute Qualität, einfache Handhabung”

Fall/Aufprallschutz14%

“Schutz”

Montage/Installation14%

“War leicht zu montieren, darum 1Stern”

Gesamtgröße14%

“Die Folie passt sehr gut”

Gesamt anzeigen7%

“Schnelle Lieferung und einfaches Anbringen auf dem Display”

Anleitung/Benutzerhandbuch/Fehlerbehebung7%

“sehr gutes Anleitung”

Benutzerfreundlichkeit7%

“Schnell und einfach”

What buyers complain about

Touch-/Tastensteuerung29%

“Macht den Touchscreen nahezu unbenutzbar”

Gesamtgröße14%

“Passt nicht so genau”

Haftung/Klebrigkeit14%

“Leider haftet/klebt die Folie nur am Rand”

Preis-Leistungs-Verhältnis7%

“Geld Verschwendung”

Montage/Installation7%

“beide waren nach dem installieren einfach furchtbar.”

Haltbarkeit7%

“Das erste Schutzglas ist mir dann sogar nach drei Stunden gebrochen, da ich es irgendwann händisch verschoben habe statt es zu lösen und neu anzubringen”

Top return reasons

Gesamtgröße35%
Kompatibilität – insgesamt13%
Haftung/Klebrigkeit13%
Qualität insgesamt12%
Touch-/Tastensteuerung8%
Defekt Material/Teile6%
Dicke4%
Fall/Aufprallschutz4%
beworben Vs Tatsächliches Produkt2%
Berührungsbildschirm1%