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Soft demand (-31.6% this quarter) — this niche doesn't clear our bar today.

Market size 18Growth 9Conversion 33Competition 79Returns 38Price range 48Avg price 37Brand share 69Review moat 24Quality gap 55

Competition

Great36%

top-5 click share — an open shelf

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay€4.38–€24.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.5%

return rate — above 6% kills the launch gate

Avg price

Okay€10.48

avg listing price — sweet spot $15–$100

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,787.94

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€73K

€73K/yr · 267K searches

Growth

Bad-31.6%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

91

Top-5 brand share

63%

Open market

31%

  • JETech23%
  • Samsung15%
  • Spigen11%
  • ivoler8%
  • BESINPO6%
  • YUANDMI6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€2K6%€4K9%€7K12%€9K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 52 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 47 weeks — -31.6% search growth over the last 90 days.
23K18KSpike '25Aug '25Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße36%

“Passt”

Qualität insgesamt13%

“Super Produkt”

Fall/Aufprallschutz7%

“Perfekte Schutzfolie”

Benutzerfreundlichkeit6%

“leicht anzubringen”

Griff4%

“Sehr robust stabil und liegt gut in der hand”

Montage/Installation4%

“Anbringung & Handling total super und einfach”

Design insgesamt3%

“schönes Design”

Farbe3%

“Toller Farbe”

beworben Vs Tatsächliches Produkt3%

“wie erwartet”

Magnetische Stärke/Adsorption2%

“Kauf gleich die mit Magnet”

What buyers complain about

Haltbarkeit14%

“Hält nicht”

Qualität insgesamt12%

“Schelchtes Qualität”

Farbe11%

“Gute Passform mit falscher Farbe”

Gesamtgröße7%

“Nichts passt alles”

Griff7%

“Ein kleiner Nachteil ist, dass sie in der Hand etwas rutschig ist”

Funktionalität insgesamt4%

“MagSafe im Auto unbrauchbar”

Defekt Material/Teile4%

“Eine Teilbestellung ist kaputt”

Dünn4%

“Dünn oder zu dünn”

Haftung/Klebrigkeit3%

“Schutzfolie klebt nicht richtig”

Materialqualität3%

“Das Silikon "klebt" an allen Materialien”

Top return reasons

Gesamtgröße31%
Kompatibilität – insgesamt10%
Qualität insgesamt10%
Farbe9%
Magnetische Stärke/Adsorption7%
Griff4%
beworben Vs Tatsächliches Produkt4%
Funktionalität insgesamt3%
Materialqualität3%
Produktzustand3%