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Prices mostly outside the sweet spot ($3.93–$8.26) — this niche doesn't clear our bar today.

Market size 4Growth 21Conversion 98Competition 3Returns 97Price range 0Avg price 18Brand share 9Review moat 22Quality gap 70

Conversion

Incredible17.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.6%

return rate — above 6% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,956.67

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.1%

90-day search growth — must beat 0% to launch

Avg price

Bad€6.37

avg listing price — sweet spot $15–$100

Brand share

Bad96%

top-5 brand share — brand-locked demand

Market size

Bad€15K

€15K/yr · 14K searches

Competition

Bad96%

top-5 click share — a locked-up shelf

Price range

Bad€3.93–€8.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

10

Top-5 brand share

96%

Open market

0%

  • NEW'C55%
  • Cracksin20%
  • RKINC9%
  • smartect7%
  • KELOLIN5%
  • Yenwen4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€2K30%€5K45%€7K60%€9K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.
600400Black Friday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

beworben Vs Tatsächliches Produkt29%

“Erfüllt sein Zweck”

Qualität insgesamt14%

“Klasse Produkt”

Gesamtgröße13%

“Passt”

Montage/Installation10%

“Die Installation war dank des mitgelieferten Reinigungszubehörs (Feucht- und Trockentücher sowie Staubentferner) unkompliziert”

Fall/Aufprallschutz8%

“Guter Sichtschutz, Stabile Schutzfolie und einfaches Aufbringen”

Preis-Leistungs-Verhältnis8%

“zu einem sehr fairen Preis.”

Effizienz7%

“Es funktioniert sehr gut”

Benutzerfreundlichkeit5%

“leicht anzubringen”

Helligkeit/Glanz/Glühen2%

“Licht und Schatten”

Haltbarkeit2%

“Hat bei mir lange gehalten”

What buyers complain about

Dicke25%

“Dünnes Glas”

Griff25%

“verrutscht hin und wieder”

Fall/Aufprallschutz25%

“Schlechte Schutzfolie”

Haltbarkeit13%

“Bricht schnell”

Stärke13%

“Extrem dünn, reißt bzw bricht schnell”

Top return reasons

Gesamtgröße81%
Fall/Aufprallschutz7%
Kompatibilität – insgesamt7%
Länge3%
Gesamt anzeigen2%