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Prices mostly outside the sweet spot ($3.81–$6.56) — this niche doesn't clear our bar today.

Market size 3Growth 20Conversion 100Competition 6Returns 98Price range 0Avg price 15Brand share 7Review moat 18Quality gap 43

Conversion

Incredible20.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 6% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.7%

90-day search growth — must beat 0% to launch

Review moat

Bad16,934.86

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad€5.26

avg listing price — sweet spot $15–$100

Brand share

Bad97%

top-5 brand share — brand-locked demand

Competition

Bad93%

top-5 click share — a locked-up shelf

Market size

Bad€12K

€12K/yr · 11K searches

Price range

Bad€3.81–€6.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

12

Top-5 brand share

97%

Open market

0%

  • NEW'C59%
  • JETech15%
  • MAYtobe10%
  • RKINC9%
  • Cracksin4%
  • Didisky3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€2K30%€4K45%€5K60%€7K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.
600400Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Fall/Aufprallschutz25%

“Super Schutzfolie”

Qualität insgesamt21%

“Sehr gutes Produkt”

Gesamtgröße17%

“Passt ideal”

Montage/Installation13%

“Sehr leicht zu montieren”

Benutzerfreundlichkeit8%

“Lässt sich sehr leicht aufbringen”

beworben Vs Tatsächliches Produkt8%

“Ware wie beschrieben”

Preis-Leistungs-Verhältnis8%

“Sehr gutes kostengünstiges Produkt”

What buyers complain about

Gesamtgröße50%

“Etwas zu klein”

Haltbarkeit50%

“Leider nicht so toll nach 5 min war wieder der erste riss drinnen”

Top return reasons

Gesamtgröße52%
Kompatibilität – insgesamt29%
Länge5%
Haftung/Klebrigkeit5%
Produktzustand5%
Defekt Material/Teile5%