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mango liquid

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 2Growth 20Conversion 34Competition 10Returns 97Price range 27Avg price 76Brand share 0Review moat 98Quality gap 55

Review moat

Incredible33.38

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.6%

return rate — above 6% kills the launch gate

Avg price

Great€15.21

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Price range

Okay€10.68–€16.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-11.0%

90-day search growth — must beat 0% to launch

Competition

Bad88%

top-5 click share — a locked-up shelf

Market size

Bad€6K

€6K/yr · 15K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

3

Top-5 brand share

100%

Open market

0%

  • Generisch75%
  • Revoltage18%
  • DBL7%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€92830%€2K45%€3K60%€4K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 8 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.0% search growth over the last 90 days.
700500Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 1.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt23%

“Super Produkt”

Geschmack18%

“Lecker Aromen”

Geschmack insgesamt13%

“lecker”

Geruch12%

“Aroma”

Preis-Leistungs-Verhältnis12%

“Super Preis Leistung”

Süße6%

“Ja, es ist süß”

beworben Vs Tatsächliches Produkt6%

“Produkt erfüllt voll umfänglich seine Aufgabe”

Mischung/Verhältnis4%

“Gute Mischung”

Natürliche Inhaltsstoffe1%

“Das Aroma schmeckt sehr natürlich”

What buyers complain about

Süße19%

“Extrem Süß, nicht gut”

Geruch17%

“Es ist nur das Aroma nix zum mischen dabei”

Geschmack13%

“Ekliger Geschmack, Konzentration 20ml/60ml ist viel zu hoch zum Mischen”

Qualität insgesamt6%

“Alles in den Müll”

Künstliche Süßstoffe6%

“Künstlicher Geschmack”

Verdünnt/wässrig6%

“Liquid”

Verbrannt/geröstet/überbacken6%

“schnell wird das Coil/Pod verbrannt, schmeckt auch total eklig.”

Preis-Leistungs-Verhältnis6%

“Geld Verschwendung”

Allergien4%

“Allergische Reaktion”

Top return reasons

Geruch50%
Aufladen25%
Akkulaufzeit25%