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52

lnb 2fach

Worth a look

Shows searches that convert (11.2% search→purchase), but strong incumbent ratings (4.6★) keeps it on the watch list.

Market size 26Growth 72Conversion 92Competition 29Returns 81Price range 56Avg price 80Brand share 46Review moat 27Quality gap 24

Conversion

Great11.2%

search→purchase rate — share of searches ending in a sale

Returns

Great1.7%

return rate — above 6% kills the launch gate

Avg price

Great€16.90

avg listing price — sweet spot $15–$100

Growth

Good+54.6%

90-day search growth — must beat 0% to launch

Price range

Good€7.46–€24.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,842.69

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€109K

€109K/yr · 58K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

53

Top-5 brand share

77%

Open market

16%

  • DUR-line32%
  • SCHWAIGER13%
  • GSS12%
  • HB-DIGITAL12%
  • RED OPTICUM9%
  • Megasat6%
  • Open — no brand owns it (4 brands, 16%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€11K20%€22K30%€33K40%€44K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +54.6% search growth over the last 90 days.
2K1KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt27%

“TOP Produkt”

Preis-Leistungs-Verhältnis16%

“Super Preis, Leistung”

beworben Vs Tatsächliches Produkt15%

“Erwartungen erfüllt”

Montage/Installation10%

“Installation einfach”

Gesamtgröße9%

“Hat super gepasst”

Signalstärke6%

“Hervorragender Sat Empfang”

Effizienz6%

“Functioniert einwandfrei”

Materialqualität2%

“Top Material sehr guter Empfang Danke Gruß Franz”

Haltbarkeit2%

“Läuft seit einem Jahr ohne Probleme auf Astra”

Konnektivität – insgesamt2%

“Super Artikel für zweitanschluss”

What buyers complain about

Haltbarkeit40%

“war binnen 1 Monat defekt”

Signalstärke30%

“Kein Empfang möglich”

Konnektivität – insgesamt10%

“Enttäuschend: Signalabbruch im Parallelbetrieb”

Preis-Leistungs-Verhältnis10%

“ist das Preis-Leistungs-Verhältnis trotz schneller Lieferung ungenügend.”

Qualität insgesamt10%

“Schrott”

Top return reasons

Gesamtgröße41%
Kompatibilität – insgesamt16%
Funktionalität insgesamt12%
Defekt Material/Teile9%
Signalstärke5%
beworben Vs Tatsächliches Produkt3%
Produktzustand2%
Add-Ons/Anhänge2%
Qualität insgesamt1%
Buchse/Anschluss/Stecker1%