Skip to content
53

lavalier mikrofon

Worth a look

Shows a sweet-spot price point ($44.08 avg), but soft demand (-14.7% this quarter) keeps it on the watch list.

Market size 53Growth 18Conversion 41Competition 75Returns 49Price range 42Avg price 95Brand share 62Review moat 46Quality gap 65

Avg price

Incredible€44.08

avg listing price — sweet spot $15–$100

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Market size

Good€338K

€338K/yr · 236K searches

Returns

Okay3.1%

return rate — above 6% kills the launch gate

Review moat

Okay1,900.2

avg incumbent reviews — the moat a new listing must climb

Price range

Okay€7.84–€209.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-14.7%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

237

Top-5 brand share

68%

Open market

28%

  • DJI28%
  • RØDE17%
  • HMKCH9%
  • WARM BOX8%
  • YRF6%
  • XIXIXIAXIA4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€10K6%€20K9%€30K12%€41K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 45 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.7% search growth over the last 90 days.
8K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Audioqualität18%

“Super Sound”

Qualität insgesamt15%

“High Quality”

Mikrofon12%

“Handy -Mikrofon”

Preis-Leistungs-Verhältnis9%

“Great value for the price”

Benutzerfreundlichkeit7%

“easy handling”

Konnektivität – insgesamt6%

“Connection mit dem Handy lief reibungslos”

Akkulaufzeit3%

“top Akku Laufzeit”

beworben Vs Tatsächliches Produkt3%

“works as expected”

Kompatibilität – insgesamt2%

“es funktioniert perfekt mit meinem Handy”

Aufnahmefunktion2%

“ideal für Videoaufnahmen und Podcasts”

What buyers complain about

Mikrofon15%

“Microphone funktioniert einfach nicht”

Audioqualität12%

“Klang schlecht”

Kompatibilität – insgesamt7%

“Funktioniert nicht ohne Adapter”

Konnektivität – insgesamt6%

“Auch die Bluetooth funktioniert nicht 100%”

Qualität insgesamt5%

“Qualität Flop”

Geräuschpegel4%

“Handhabung einfach - Sound mangelhaft”

Preis-Leistungs-Verhältnis3%

“Schade um das Geld”

Haltbarkeit3%

“Nach 2 Monaten defekt”

Gesamtgröße3%

“sie nicht in die Box passen.”

Funktionalität insgesamt2%

“Funktioniert nicht”

Top return reasons

Kompatibilität – insgesamt19%
Audioqualität17%
Mikrofon12%
Konnektivität – insgesamt12%
Funktionalität insgesamt10%
Qualität insgesamt8%
Gesamtgröße5%
Defekt Material/Teile3%
Aufladen2%
Geräuschpegel1%