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iphone 17 pro panzerglas

Launch it

A $3.6M/yr market growing +0.5% this quarter with returns at 0.7% — clears our launch bar.

Market size 96Growth 26Conversion 100Competition 23Returns 96Price range 51Avg price 42Brand share 38Review moat 0Quality gap 67

Conversion

Incredible19.6%

search→purchase rate — share of searches ending in a sale

Market size

Incredible€3.6M

€3.6M/yr · 1.7M searches

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good€6.46–€23.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€11.02

avg listing price — sweet spot $15–$100

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Growth

Okay+0.5%

90-day search growth — must beat 0% to launch

Competition

Bad72%

top-5 click share — a locked-up shelf

Review moat

Bad91,533.21

avg incumbent reviews — the moat a new listing must climb

Competition

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10

Sellers

29

Top-5 brand share

82%

Open market

12%

  • NEW'C30%
  • TORRAS16%
  • JETech14%
  • TOCOL13%
  • TAURI9%
  • SPARIN6%
  • Open — no brand owns it (4 brands, 12%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€365K20%€729K30%€1.1M40%€1.5M1001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 40 weeks — +0.5% search growth over the last 90 days.
100K60KOct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt17%

“Super Produkt,”

Benutzerfreundlichkeit15%

“Easy”

Montage/Installation13%

“Beste Installation”

Gesamtgröße11%

“Passt”

Fall/Aufprallschutz10%

“Super Schutzfolie”

Preis-Leistungs-Verhältnis6%

“Top Produkte, Preis Leistung 10/10”

beworben Vs Tatsächliches Produkt4%

“Hält, was es verspricht”

Gesamt anzeigen3%

“Schütz super das Display”

Haltbarkeit2%

“Kurz gesagt: Günstig, langlebig, top”

Anleitung/Benutzerhandbuch/Fehlerbehebung2%

“Leicht verständliche Anleitung”

What buyers complain about

Haltbarkeit24%

“Haltbarkeit mangelhaft”

Qualität insgesamt18%

“Bad quality”

Gesamtgröße7%

“Passt nicht 100 %”

Preis-Leistungs-Verhältnis7%

“Absolute Geldverschwendung”

Gesamt anzeigen4%

“Ja, das Display wird etwas abgedunkelt”

Haftung/Klebrigkeit4%

“Hält am Display überhaupt nicht”

Funktionalität insgesamt3%

“Funktioniert nicht”

Stärke3%

“Nicht Robust”

Montage/Installation3%

“Installation im alten Stil”

beworben Vs Tatsächliches Produkt2%

“Nicht wie am Bild”

Top return reasons

Gesamtgröße43%
Kompatibilität – insgesamt9%
Qualität insgesamt7%
Haftung/Klebrigkeit6%
Gesamt anzeigen5%
Defekt Material/Teile5%
Funktionalität insgesamt5%
Haltbarkeit3%
beworben Vs Tatsächliches Produkt2%
Preis-Leistungs-Verhältnis2%