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iphone 17 panzerglas

Launch it

A $2.5M/yr market growing +13.1% this quarter with returns at 0.7% — clears our launch bar.

Market size 95Growth 41Conversion 99Competition 28Returns 96Price range 31Avg price 31Brand share 26Review moat 0Quality gap 62

Conversion

Incredible18.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Market size

Incredible€2.5M

€2.5M/yr · 1.4M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+13.1%

90-day search growth — must beat 0% to launch

Avg price

Okay€9.74

avg listing price — sweet spot $15–$100

Price range

Okay€5.79–€19.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Bad84,858.47

avg incumbent reviews — the moat a new listing must climb

Competition

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

9

Sellers

30

Top-5 brand share

89%

Open market

6%

  • NEW'C34%
  • JETech23%
  • TOCOL12%
  • TORRAS11%
  • OMOTON9%
  • TAURI5%
  • Open — no brand owns it (3 brands, 6%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€250K20%€500K30%€750K40%€1000K1K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 40 weeks — +13.1% search growth over the last 90 days.
45K35KSpike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt17%

“Alles bestens, super Produkt”

Benutzerfreundlichkeit15%

“Easy”

Gesamtgröße12%

“Nahtlose Passform”

Montage/Installation12%

“Superleichte Installation”

Fall/Aufprallschutz12%

“Top Screen Protector”

Preis-Leistungs-Verhältnis7%

“Preis-Leistung ok.”

beworben Vs Tatsächliches Produkt5%

“Das Produkt funktioniert so wie es soll”

Touch-/Tastensteuerung2%

“volle Touch-Funktion”

Stärke2%

“Robust”

Gesamt anzeigen1%

“Es sieht sehr gut auf dem Display aus”

What buyers complain about

Haltbarkeit23%

“mangelhafte Haltbarkeit”

Qualität insgesamt20%

“Qualität ungenügend”

Haftung/Klebrigkeit7%

“Hält am Display überhaupt nicht”

Gesamtgröße7%

“Passt nicht 100 %”

Preis-Leistungs-Verhältnis4%

“Schade ums Geld”

Kompatibilität – insgesamt3%

“Passt nicht”

Montage/Installation3%

“Die Installation erfordert etwas Sorgfalt”

Gesamt anzeigen3%

“1x gefallen, direkt ein Riss im Display”

Stärke3%

“leicht anfällig”

Benutzerfreundlichkeit2%

“Aufsetzen der Folie schwierig”

Top return reasons

Gesamtgröße38%
Kompatibilität – insgesamt8%
Qualität insgesamt8%
Haftung/Klebrigkeit6%
Funktionalität insgesamt5%
Defekt Material/Teile5%
Gesamt anzeigen4%
Haltbarkeit3%
Griff3%
beworben Vs Tatsächliches Produkt2%