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51

iphone 16 panzerglas

Worth a look

Shows searches that convert (21.5% search→purchase), but a deep review moat (101,104 avg reviews) keeps it on the watch list.

Market size 95Growth 18Conversion 100Competition 25Returns 97Price range 14Avg price 24Brand share 21Review moat 0Quality gap 65

Conversion

Incredible21.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Market size

Incredible€2.2M

€2.2M/yr · 1.2M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad€8.47

avg listing price — sweet spot $15–$100

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-13.1%

90-day search growth — must beat 0% to launch

Price range

Bad€5.30–€16.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad101,104.07

avg incumbent reviews — the moat a new listing must climb

Competition

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

20

Top-5 brand share

92%

Open market

2%

  • NEW'C46%
  • JETech17%
  • TOCOL13%
  • SPARIN9%
  • OMOTON8%
  • TORRAS7%
  • Open — no brand owns it (1 brand, 2%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€223K20%€446K30%€669K40%€892K1001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 92 weeks — -13.1% search growth over the last 90 days.
60K40KHoliday '24Spike '25Black Friday '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße16%

“Top Fit,”

Benutzerfreundlichkeit16%

“easy anzubringen”

Qualität insgesamt14%

“Super Produkt”

Fall/Aufprallschutz13%

“Handy Schutzfolie”

Montage/Installation10%

“Installation einfach”

Preis-Leistungs-Verhältnis7%

“Preis-Leistung bestens”

beworben Vs Tatsächliches Produkt4%

“gleiche Beschreibung, gleiche Fotos...”

Haltbarkeit4%

“So lange hat eine Folie fürs Handy noch nie bei mir gehalten”

Haftung/Klebrigkeit2%

“Also es ist super einfach zum aufkleben auf den Bildschirm”

Stärke2%

“Sehr robustes Produkt”

What buyers complain about

Gesamtgröße32%

“Passt nicht”

Haltbarkeit15%

“Haltbarkeit fragwürdig”

Qualität insgesamt10%

“Ungenügende Qualität”

Gesamt anzeigen5%

“Die Screen passt nicht”

Funktionalität insgesamt3%

“Funktioniert nicht”

Haftung/Klebrigkeit3%

“Klebehilfe sind ungeeignet”

Montage/Installation3%

“Noch nicht montiert”

Kompatibilität – insgesamt3%

“Ungeeignet für Biometrie”

Stärke2%

“Fraglich wie stabil die Gläser sind”

Defekt Material/Teile2%

“Abstehendes Folienteil”

Top return reasons

Gesamtgröße61%
Kompatibilität – insgesamt10%
Gesamt anzeigen6%
Funktionalität insgesamt3%
Qualität insgesamt3%
Defekt Material/Teile3%
Haftung/Klebrigkeit3%
Haltbarkeit1%
Fall/Aufprallschutz1%
beworben Vs Tatsächliches Produkt1%