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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 21Growth 16Conversion 82Competition 60Returns 99Price range 60Avg price 68Brand share 0Review moat 88Quality gap 53

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Review moat

Great237.73

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good€14.12

avg listing price — sweet spot $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Price range

Good€4.17–€31.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Bad€85K

€85K/yr · 68K searches

Growth

Bad-17.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

11

Top-5 brand share

100%

Open market

0%

  • GRANNY'S WEED68%
  • GRANNY'S FILTER28%
  • ASOVNIS2%
  • CALM DON1%
  • Marie1%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€4K10%€9K15%€13K20%€17K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.
4K3KHoliday '24SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Filterung28%

“Super Filter”

Qualität insgesamt18%

“Super Produkt”

Gesamtgröße9%

“Passt”

Benutzerfreundlichkeit5%

“sind super praktisch”

Geruch5%

“Man schmeckt wirklich nur das reine Aroma, ohne störende Beigeschmäcker”

Preis-Leistungs-Verhältnis5%

“Und Preis ist fair”

Speicherkapazität3%

“Super Aufbewahrungsdosen”

Farbe3%

“Premium Jars in tollen Farben”

Design insgesamt2%

“Design ist auch top”

beworben Vs Tatsächliches Produkt2%

“Tut was es tun soll”

What buyers complain about

Filterung19%

“Filter fällt gerne wieder raus”

Verklemmen/Verstopfen9%

“Leider verstopfen diese Filter extrem schnell”

Qualität insgesamt8%

“Zu viel Müll für ein Wegwerfprodukt (unökologisch)”

Preis-Leistungs-Verhältnis7%

“Bisschen zu teuer”

Dicke6%

“Dünn”

Gesamtgröße5%

“Large”

Geruch3%

“geruchsdicht 👎 leider nicht wirklich geruchsdicht :-(”

Benutzerfreundlichkeit3%

“Leider nicht brauchbar”

Funktionalität insgesamt3%

“Tips sind null gut für den Durchzug”

Geschmack2%

“haben kaum Eigengeschmack”

Top return reasons

Gesamtgröße31%
Filterung16%
Defekt Material/Teile9%
Funktionalität insgesamt8%
Qualität insgesamt5%
Haltbarkeit4%
Verklemmen/Verstopfen3%
Entflammbar3%
Geruch3%
beworben Vs Tatsächliches Produkt3%