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dji mini 4 pro nd filter

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A small market ($21K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 21Conversion 54Competition 25Returns 60Price range 95Avg price 95Brand share 12Review moat 68Quality gap 40

Avg price

Incredible€29.16

avg listing price — sweet spot $15–$100

Price range

Incredible€16.31–€43.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good788.65

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.6%

return rate — above 6% kills the launch gate

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-7.0%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad€21K

€21K/yr · 16K searches

Competition

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

16

Top-5 brand share

95%

Open market

0%

  • NEEWER35%
  • K&F CONCEPT30%
  • DJI15%
  • FPVtosky9%
  • MINGVEN8%
  • BRDRC5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€2K20%€4K30%€6K40%€8K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.
2K1KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt22%

“Sehr gutes Produkt”

Bild/Bildklarheit18%

“die Aufnahmen werden durch den Filter spürbar besser als ohne,”

Gesamtgröße15%

“Passen super”

beworben Vs Tatsächliches Produkt11%

“Erfüllt meine Erwartungen”

Portabilität11%

“Praktisches Zubehör”

Add-Ons/Anhänge11%

“Echt tolles Zubehör”

Preis-Leistungs-Verhältnis4%

“Sehr gute preiswerte Filter”

Montage3%

“Montage: Die Befestigung an der Drohne ist hervorragend – leichtgängig, unkompliziert und dennoch absolut sicher.”

Nachtsicht3%

“Die Objekte im Bild werden ausdrucksstärker, was besonders an sonnigen Tagen sofort ins Auge fällt”

Benutzerfreundlichkeit3%

“leichtgängig, unkompliziert und dennoch absolut sicher”

What buyers complain about

Gesamtgröße75%

“Passen nicht”

Kompatibilität – insgesamt25%

“Passen definitiv nicht zur DJI Mini 4 Pro”

Top return reasons

Gesamtgröße37%
Bild/Videostabilisierung8%
Bild/Bildklarheit8%
Linsen8%
Produktzustand4%
Kratzfestigkeit4%
Stärke4%
Preis-Leistungs-Verhältnis4%
Qualität insgesamt4%
Blaulichtfilter4%