Skip to content
34

antennenkabel 15m

Skip it

A small market ($27K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 56Conversion 84Competition 15Returns 60Price range 17Avg price 49Brand share 18Review moat 21Quality gap 24

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Returns

Good2.6%

return rate — above 6% kills the launch gate

Growth

Good+29.3%

90-day search growth — must beat 0% to launch

Avg price

Okay€11.83

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad11,716.83

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad93%

top-5 brand share — brand-locked demand

Price range

Bad€5.32–€16.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad83%

top-5 click share — a locked-up shelf

Market size

Bad€27K

€27K/yr · 24K searches

Competition

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 flat

Sellers

13

Top-5 brand share

93%

Open market

4%

  • deleyCON37%
  • G-PLUG28%
  • EMOS13%
  • CSL-Computer11%
  • PremiumCord3%
  • HB-DIGITAL3%
  • Open — no brand owns it (2 brands, 4%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€3K20%€5K30%€8K40%€11K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +29.3% search growth over the last 90 days.
1K600Spike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Nov · busiest ÷ quietest = 1.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

beworben Vs Tatsächliches Produkt40%

“hält was es verspricht”

Qualität insgesamt18%

“Top Qualität”

Preis-Leistungs-Verhältnis15%

“Preis Leistung super”

Bild/Bildklarheit6%

“sehr gute Bildqualität”

Signalstärke6%

“Liefert zuverlässig und stabil Kabel TV”

Effizienz6%

“funktioniert gut”

Portabilität6%

“Für Camping gut geeignet”

Gesamtgröße3%

“Passt, wackelt nicht”

What buyers complain about

Qualität insgesamt44%

“die F-Stecker wirken ziemlich billig.”

Gesamtgröße44%

“Artikel o. k., hat nur leider nicht gepasst”

Flexibilität11%

“Das Kabel ist wirklich sehr steif”

Top return reasons

Gesamtgröße47%
Kompatibilität – insgesamt16%
Funktionalität insgesamt8%
Konnektivität – insgesamt6%
Buchse/Anschluss/Stecker4%
Qualität insgesamt4%
Defekt Material/Teile3%
Add-Ons/Anhänge2%
Benutzerfreundlichkeit2%
beworben Vs Tatsächliches Produkt1%