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Soft demand (-36.1% this quarter) — this niche doesn't clear our bar today.

Market size 47Growth 7Conversion 72Competition 23Returns 95Price range 7Avg price 32Brand share 22Review moat 50Quality gap 37

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,482.79

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€256K

€256K/yr · 396K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay€9.83

avg listing price — sweet spot $15–$100

Competition

Bad73%

top-5 click share — a locked-up shelf

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-36.1%

90-day search growth — must beat 0% to launch

Price range

Bad€5.01–€15.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

16

Top-5 brand share

91%

Open market

6%

  • FILTERBASE45%
  • com-four30%
  • Kitchen Helpis7%
  • Intelmann5%
  • ASOPFYUM4%
  • Vileda3%
  • Open — no brand owns it (3 brands, 6%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€26K20%€51K30%€77K40%€103K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.1% search growth over the last 90 days.
10K6KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 1.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

beworben Vs Tatsächliches Produkt20%

“Produkt wie beschrieben”

Qualität insgesamt19%

“Top quality”

Gesamtgröße16%

“Passt”

Filterung14%

“Super Filter”

Benutzerfreundlichkeit9%

“Einfacher Wechsel”

Preis-Leistungs-Verhältnis9%

“super Preis-Leistung”

Geruch2%

“Zieht Kochgerüche u”

Montage/Installation2%

“Einfache Installation und in ein paar Minuten ist der Aufzug wie neu”

Materialqualität2%

“Super Filter Material”

Effizienz1%

“Das funktioniert auch :-”

What buyers complain about

Filterung27%

“Filtermatte Dunstabzug”

Qualität insgesamt13%

“Qualität ungenügend”

Gesamtgröße11%

“Nicht passgenau”

Dicke9%

“Ein Stern Abzug, weil das Material etwas dicker sein könnte”

Kompatibilität – insgesamt5%
Dünn5%

“Das Flies ist leider ziemlich dünn”

Preis-Leistungs-Verhältnis5%

“teuer”

Materialqualität3%

“Zu dichtes Material”

Haltbarkeit3%

“Nicht sehr lange verwendbar”

Wartung und Reparatur3%

“Ist nur kurze Zeit einsetzbar, dann schon zu tauschen”

Top return reasons

Gesamtgröße72%
Kompatibilität – insgesamt7%
Filterung6%
Dünn5%
beworben Vs Tatsächliches Produkt2%
Dicke2%
Defekt Material/Teile1%
Qualität insgesamt1%
Montage1%
Montage/Installation1%