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53

zinkoxid pulver

Worth a look

Shows demand growing +624.5% this quarter, but a small market ($56K/yr) keeps it on the watch list.

Market size 14Growth 100Conversion 78Competition 24Returns 99Price range 40Avg price 59Brand share 14Review moat 90Quality gap 38

Growth

Incredible+624.5%

90-day search growth — must beat 0% to launch

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Review moat

Great202.23

avg incumbent reviews — the moat a new listing must climb

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Avg price

Good€13.05

avg listing price — sweet spot $15–$100

Price range

Okay€3.93–€22.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad72%

top-5 click share — a locked-up shelf

Market size

Bad€56K

€56K/yr · 56K searches

Brand share

Bad94%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 flat

Sellers

11

Top-5 brand share

94%

Open market

3%

  • ETC Cosmetic`s42%
  • Sala18%
  • Mystic Moments16%
  • MYOC12%
  • Genérico7%
  • UPCIRCLE2%
  • Open — no brand owns it (2 brands, 3%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€6K20%€11K30%€17K40%€22K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 13 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 56 weeks — +624.5% search growth over the last 90 days.
10K6KSpike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 12.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt19%

“Es ist von hoher Qualität”

beworben Vs Tatsächliches Produkt15%

“Wie erwartet”

Schutz14%

“Schützt fantastisch”

Gesamtgröße8%

“Passt”

Preis-Leistungs-Verhältnis8%

“Fairer Preis”

Inhaltsstoffe – insgesamt8%

“Alles gut zum Salben herstellen oder Cremes”

Kältelinderung4%

“Gutes Supplement, hilft bei Erkältungen”

Eignung Fettige Haut4%

“Durch die ölige cremige Konsistenz auch gleichzeitig Hautpflege”

Eignung für Mischhaut4%

“Für meine Haut ist es super”

Vitamin4%

“Gutes Supplement, hilft bei Erkältungen”

What buyers complain about

Nebenwirkungen20%

“Schluckbeschwerden und Kopfschmerzen”

Allergien20%

“Ausschlag”

Gesamtgröße10%

“Das Tütchen wirkte wirklich sehr klein”

Benutzerfreundlichkeit10%

“Für mich schwierig zu verarbeiten”

Löslichkeit10%

“Leider löst sich das Pulver nicht richtig auf, es bleiben sehr viele kleine Klümpchen”

Dicke7%

“Trage allerdings dick auf, sodass ich weiß bin im Gesicht und auf Händen”

Top return reasons

beworben Vs Tatsächliches Produkt50%
schädigen/verbrennen Haare25%
Gesamtgröße25%