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zeckenspray menschen

Worth a look

Shows demand growing +618.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 100Conversion 82Competition 35Returns 100Price range 71Avg price 75Brand share 31Review moat 49Quality gap 55

Growth

Incredible+618.3%

90-day search growth — must beat 0% to launch

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Avg price

Great€15.08

avg listing price — sweet spot $15–$100

Price range

Good€4.48–€41.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good€300K

€300K/yr · 230K searches

Review moat

Okay1,578.7

avg incumbent reviews — the moat a new listing must climb

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

94

Top-5 brand share

86%

Open market

11%

  • Autan48%
  • ANTI-BRUMM22%
  • Green Hero8%
  • Air Creative5%
  • RepellShield4%
  • NOBITE2%
  • Open — no brand owns it (7 brands, 11%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€30K20%€60K30%€90K40%€120K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +618.3% search growth over the last 90 days.
100K60KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 26.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Schädlings-/Insektenbekämpfung17%

“Für mich bestes Spray gegen Mücken”

Qualität insgesamt11%

“Super Produkt”

Geruch9%

“Gute duft”

Benutzerfreundlichkeit7%

“Sehr praktisch und handlich das Gel als Roll-On zu haben”

beworben Vs Tatsächliches Produkt6%

“Hält, was es verspricht”

Effizienz6%

“Hilft super”

Linderung von Juckreiz6%

“Gut, lindert juckreiz”

Preis-Leistungs-Verhältnis5%

“super Preis Leistung”

Portabilität5%

“Handlicher Roller”

Sprühen/Durchfluss2%

“bin mit dem Spray zufrieden”

What buyers complain about

Preis-Leistungs-Verhältnis20%

“Etwas teuer”

Geruch17%

“Es stinkt schrecklich”

Funktionalität insgesamt13%

“funktioniert null”

Schädlings-/Insektenbekämpfung8%

“Insekten”

Inhaltsstoffe – insgesamt6%

“Da ich bei chemischen Produkten immer etwas misstrauisch bin”

Allergien6%

“geleitet als Juckreiz”

Auslaufsicher4%

“Undicht”

beworben Vs Tatsächliches Produkt3%

“Ich bin über manche Aussagen hier sehr irritiert”

Produktzustand2%

“Stick schon genutzt”

Gesamtgröße2%

“Die Dose ist winzig”

Top return reasons

Geruch16%
Funktionalität insgesamt13%
Gesamtgröße10%
Auslaufsicher8%
Preis-Leistungs-Verhältnis7%
Sprachprobleme7%
beworben Vs Tatsächliches Produkt6%
Schädlings-/Insektenbekämpfung4%
Kompatibilität – insgesamt3%
Feucht/Trocken3%