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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 48Growth 20Conversion 96Competition 13Returns 100Price range 83Avg price 93Brand share 5Review moat 60Quality gap 21

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible14.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great€22.19

avg listing price — sweet spot $15–$100

Price range

Great€9.06–€50.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,084.36

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€258K

€258K/yr · 81K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.2%

90-day search growth — must beat 0% to launch

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

25

Top-5 brand share

98%

Open market

0%

  • Dolormin78%
  • Bodfeld Apotheke12%
  • STADA3%
  • DOCLOGE3%
  • FATSINDE3%
  • Johnson & Johnson2%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€26K20%€52K30%€77K40%€103K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.
2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×