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61

zahnschiene

Worth a look

Shows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 60Growth 17Conversion 74Competition 41Returns 84Price range 83Avg price 82Brand share 66Review moat 58Quality gap 97

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Returns

Great1.5%

return rate — above 6% kills the launch gate

Price range

Great€6.52–€62.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€17.79

avg listing price — sweet spot $15–$100

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Market size

Good€507K

€507K/yr · 414K searches

Review moat

Good1,194.05

avg incumbent reviews — the moat a new listing must climb

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-16.1%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

39

Top-5 brand share

65%

Open market

30%

  • BLholife32%
  • Nacerlary14%
  • HONEYBULL9%
  • DenTek6%
  • KOHEEL5%
  • SOVA4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€51K20%€101K30%€152K40%€203K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.1% search growth over the last 90 days.
9K7KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Benutzerfreundlichkeit18%

“Easy”

Gesamtgröße15%

“Passt”

Qualität insgesamt14%

“Super Produkt”

Einstellbarkeit/Drehbarkeit/lehnend7%

“Super easy anzupassen, angenehmes Tragegefühl, erholsamer Schlaf”

Komfort insgesamt7%

“Easy und angenehm”

Mundhygiene7%

“protect the teeth”

Preis-Leistungs-Verhältnis6%

“Super Preis-Leistung”

beworben Vs Tatsächliches Produkt4%

“Man bekommt was versprochen wird”

Anleitung/Benutzerhandbuch/Fehlerbehebung3%

“Kleine Anleitung dabei und verschiedene Größen”

Effizienz3%

“Funktioniert super”

What buyers complain about

Gesamtgröße14%

“passt nicht”

Qualität insgesamt8%

“Müll”

Dicke8%

“Material viel zu dick”

Preis-Leistungs-Verhältnis7%

“Geldverschwendung”

Benutzerfreundlichkeit6%

“Entfernen sehr schwierig”

beworben Vs Tatsächliches Produkt5%

“Fotos sind etwas irreführend”

Komfort insgesamt5%

“Sehr unangenehm”

Funktionalität insgesamt5%

“Funktioniert nicht”

Mundhygiene4%

“Ich habe schon seit Jahren immer wieder mal Probleme wegen Zähneknirschen”

Hartes Gefühl4%

“Zu weich”

Top return reasons

Gesamtgröße33%
Funktionalität insgesamt15%
Qualität insgesamt8%
beworben Vs Tatsächliches Produkt6%
Geruch4%
Materialqualität3%
Defekt Material/Teile3%
Mundhygiene3%
Komfort insgesamt2%
Zertifizierungen2%