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zahnbürstenaufsatz philips sonicare

Worth a look

Shows low returns (0.5%), but soft demand (-1.7% this quarter) keeps it on the watch list.

Market size 58Growth 24Conversion 93Competition 46Returns 97Price range 62Avg price 79Brand share 28Review moat 42Quality gap 50

Returns

Incredible0.5%

return rate — above 6% kills the launch gate

Conversion

Great11.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great€16.73

avg listing price — sweet spot $15–$100

Price range

Good€6.33–€29.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€449K

€449K/yr · 232K searches

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,308.04

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-1.7%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

35

Top-5 brand share

88%

Open market

8%

  • PHILIPS57%
  • Rebeool12%
  • valuabletry8%
  • Jarubekil7%
  • NYTCNHO5%
  • demirdental4%
  • Open — no brand owns it (5 brands, 8%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€22K10%€45K15%€67K20%€90K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 66 weeks — -1.7% search growth over the last 90 days.
10K6KPrime Day '25Spike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße20%

“PASST”

Preis-Leistungs-Verhältnis18%

“Super Preis/Leistung”

Mundhygiene16%

“Zahnbürsten passen optimal auf meine Dental Zahnbürste”

Qualität insgesamt15%

“Super Produkt”

Pinselqualität4%

“Großer Vorrat, gutes Putzergebnis – positive Überraschung”

beworben Vs Tatsächliches Produkt4%

“wie versprochen”

Einfache Reinigung4%

“-reinigen super”

Weiches Gefühl3%

“Super Soft”

Kompatibilität – insgesamt2%

“I had high hopes for these replacement brush heads because theyre advertised as compatible with Philips Sonicare models”

Benutzerfreundlichkeit2%

“leichte Handhabung”

What buyers complain about

Gesamtgröße13%

“Ungenaue Passform”

Mundhygiene12%

“Zahnfleisch blutet beim putzen”

Preis-Leistungs-Verhältnis11%

“For the price I expected something closer to the originals”

Qualität insgesamt10%

“Not worth the hype – disappointing quality and performance”

Hartes Gefühl9%

“Das Material wirkt steif”

Haltbarkeit6%

“Abfallend”

Einfache Reinigung4%

“However, the overall cleaning performance is underwhelming”

Kompatibilität – insgesamt4%

“Nicht zwingend kompatibel”

Schwingung/Geschwindigkeitskontrolle3%

“Vibration nur eingeschränkt”

Weiches Gefühl2%

“Die Bürste an sich ist mir persönlich auch zu weich”

Top return reasons

Gesamtgröße53%
Kompatibilität – insgesamt14%
Qualität insgesamt5%
Weiches Gefühl3%
Funktionalität insgesamt3%
Add-Ons/Anhänge3%
Hartes Gefühl3%
Mundhygiene3%
beworben Vs Tatsächliches Produkt2%
Preis-Leistungs-Verhältnis2%