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50

zahnbürste aufsatz

Worth a look

Shows a sweet-spot price point ($26.45 avg), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.

Market size 26Growth 19Conversion 60Competition 75Returns 93Price range 84Avg price 95Brand share 18Review moat 21Quality gap 48

Avg price

Incredible€26.45

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 6% kills the launch gate

Price range

Great€4.84–€77.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay€110K

€110K/yr · 79K searches

Review moat

Bad10,901.7

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-12.7%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

233

Top-5 brand share

93%

Open market

5%

  • Oral-B60%
  • genkent13%
  • Betterchoi11%
  • Sdiveson7%
  • HSYTEK3%
  • Qitizu2%
  • Open — no brand owns it (5 brands, 5%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€4K8%€9K12%€13K16%€18K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 40 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.
7K5KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Mundhygiene28%

“Oral-B Pro Precision Clean”

Qualität insgesamt15%

“Super Produkt”

Preis-Leistungs-Verhältnis15%

“Super Deal”

Gesamtgröße10%

“PASST”

beworben Vs Tatsächliches Produkt7%

“Tut was sie soll”

Einfache Reinigung3%

“Reinigt”

Akkulaufzeit1%

“Starker Akku”

Benutzerfreundlichkeit1%

“Einfache Handhabung”

Zahnaufhellung1%

“Absolute Knallerzahnbürste”

Haltbarkeit1%

“Läuft seit 2 Jahren ohne Probleme”

What buyers complain about

Mundhygiene12%

“Das ist die zweite Zahnbürste von Oral-B mit der ich Probleme habe”

Qualität insgesamt12%

“Not worth the hype – disappointing quality and performance”

Haltbarkeit11%

“Nach fast drei Jahren defekt”

Akkulaufzeit8%

“Akku hält keine 2 Minuten”

Preis-Leistungs-Verhältnis8%

“Preisbetrug bei Amazon”

Aufladen7%

“Akkuprobleme”

Gesamtgröße4%

“Passt nicht”

Farbe3%

“Fehlende Farbindikatoren”

Hartes Gefühl3%

“Sind halt eher hart”

Einfache Reinigung2%

“However, the overall cleaning performance is underwhelming”

Top return reasons

Gesamtgröße38%
Kompatibilität – insgesamt10%
Mundhygiene7%
Funktionalität insgesamt7%
Aufladen6%
Qualität insgesamt4%
Produktzustand4%
beworben Vs Tatsächliches Produkt3%
Defekt Material/Teile3%
Akkulaufzeit3%