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59

zahn

Worth a look

Shows beatable incumbent ratings (2.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 32Growth 16Conversion 25Competition 79Returns 82Price range 59Avg price 87Brand share 94Review moat 45Quality gap 100

Quality gap

Incredible2.7★

avg incumbent rating — lower means beatable quality

Brand share

Great41%

top-5 brand share — no brand owns this niche

Avg price

Great€19.90

avg listing price — sweet spot $15–$100

Returns

Great1.7%

return rate — above 6% kills the launch gate

Competition

Great36%

top-5 click share — an open shelf

Price range

Good€4.06–€149.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,022.23

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€147K

€147K/yr · 370K searches

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-18.9%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

55 rising

Sellers

96

Top-5 brand share

41%

Open market

55%

  • Hapefeey11%
  • Ceonam11%
  • SPOKKI9%
  • Laboratoire Medident6%
  • Instant Smile5%
  • QyizuiPcn4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€4K6%€9K9%€13K12%€18K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 73 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.9% search growth over the last 90 days.
15K10KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Mundhygiene18%

“Super Dental Besteck”

Qualität insgesamt15%

“Super Produkt”

Benutzerfreundlichkeit10%

“Mega einfach”

Preis-Leistungs-Verhältnis9%

“Preis / Leistung super”

Gesamtgröße8%

“Comfort Fit”

beworben Vs Tatsächliches Produkt7%

“wie erhofft”

Effizienz4%

“Funktion ist okay”

Einfache Reinigung3%

“es eignet sich auch gut um Fugen zu reinigen. Spart mir also den Kauf eines Hochdruckreinigers”

Akkulaufzeit3%

“Langer Akku, leichte Handhabung”

Zahnaufhellung2%

“Das Kit ist mit allem ausgestattet, was Sie brauchen, um Zahnprothesen zu dekorieren”

What buyers complain about

Qualität insgesamt15%

“Müll”

Haltbarkeit9%

“Kurze Haltbarkeit”

beworben Vs Tatsächliches Produkt8%

“Achtung Abzocke, irreführend”

Mundhygiene8%

“Mundsusche”

Preis-Leistungs-Verhältnis6%

“schade ums Geld”

Funktionalität insgesamt6%

“Funktioniert nicht”

Gesamtgröße5%

“Absolut Müll passt alles nicht”

Benutzerfreundlichkeit4%

“Sehr unhandlich”

Aufladen3%

“Schade habe ich das Ladekabel irrtümlich entsorgt”

Akkulaufzeit2%

“Akku Probleme”

Top return reasons

Gesamtgröße20%
Funktionalität insgesamt15%
Qualität insgesamt11%
beworben Vs Tatsächliches Produkt10%
Defekt Material/Teile3%
Benutzerfreundlichkeit3%
Stärke3%
Aufladen3%
Zahnempfindlichkeit2%
Mundhygiene2%