weihnachtsduft
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,396.28avg incumbent reviews — the moat a new listing must climb
Price range
Good€4.74–€25.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€10.85avg listing price — sweet spot $15–$100
Market size
Bad€53K€53K/yr · 67K searches
Growth
Bad-42.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
10
Top-5 brand share
100%
Open market
0%
- pajoma81%
- Mea Vita11%
- AROMATIKA trust the power of nature7%
- Positive Essence1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
pajoma Raumduft Diffuser Lemongras 100 ml langlebiger Duft in dekorativer Geschenkverpackung
pajoma€6.814.3★1,095 rev
pajoma Raumduft Nachfüllflasche Lemongras 1000 ml | Nachfüller für Lufterfrischer | intensiver und hochwertiger Duft in Premium Qualität
pajoma€25.194.2★2,913 rev
pajoma Raumduft Set 4 x 50ml Raumdüfte Made in Germany Lavendel Sandelholz & Amber Vanille Lemongras Raumerfrischer
Mea Vita€14.874.2★264 rev
pajoma Raumduft Light Moments 1er Pack (1 x 100 ml)
pajoma€6.204.4★256 rev
pajoma Raumduft Fresh Linen 1er Pack (1 x 100 ml) in Geschenkverpackung
pajoma€5.884.4★233 rev
Newest
by launch date
pajoma Raumduft Nachfüllflasche Sandelholz & Amber 500 ml | Nachfüller für Lufterfrischer | intensiver und hochwertiger Duft in Premium Qualität
pajoma€14.912,913 rev
Thai Zitronengras Raumspray und Kissenspray hergestellt aus reinem ätherischen Zitronengras Öl 100% natürliches Duftspray entspannender Raumduft Schlafspray (250 mL)
Positive Essence€16.8118,466 rev
pajoma Raumduft Set 4 x 50ml Raumdüfte Made in Germany Lavendel Sandelholz & Amber Vanille Lemongras Raumerfrischer
Mea Vita€14.87264 rev
Raumduft Nachfüller Lemongrass - Zitronengras 500ml - Nachfüllflasche mit Naturreinem Ätherischen Lemongras Öl - Intensiv & Langanhaltend Natürlicher fur Raum - Küche - Bester Raumlufterfrischer
AROMATIKA trust the power of nature€21.862,227 rev
Raumduft Diffuser Lemongrass 200ml - Zitronengras - Naturreines Ätherisches Zitronengrasöl - Intensiv Raumduft - Raumduft-Set Zum Aromatisieren
AROMATIKA trust the power of nature€15.601,191 rev
Trending
90-day click momentum
pajoma Raumduft Nachfüllflasche Fresh Linen 1000 ml | Nachfüller für Lufterfrischer | intensiver und hochwertiger Duft in Premium Qualität
pajoma€23.654.2★
Thai Zitronengras Raumspray und Kissenspray hergestellt aus reinem ätherischen Zitronengras Öl 100% natürliches Duftspray entspannender Raumduft Schlafspray (250 mL)
Positive Essence€16.814.3★
pajoma Raumduft Made in Germany 1er Pack (1 x 100 ml) in Geschenkverpackung (Lavendel-Orange)
pajoma€6.954.1★
pajoma Raumduft Nachfüllflasche Roses & Berries 500 ml | Nachfüller für Lufterfrischer | intensiver und hochwertiger Duft in Premium Qualität
pajoma€15.264.2★
pajoma Raumduft Nachfüllflasche Lemongras 250 ml | Nachfüller für Lufterfrischer | intensiver und hochwertiger Duft in Premium Qualität
pajoma€9.974.3★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -42.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 16.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Wunderbarer Duft”
“Qualitat”
“Sehr angenehm”
“Entspricht den Erwartungen”
“Hält wesentlich länger”
What buyers complain about
“Schwacher Duft”
“Wer billig kauft, kauft 2x”
“Viel zu teuer”
“etwas raus ausgelaufen”
“Handhabung leider nicht.”
“leider viel zu schwach.”