waschlotion
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,538.25avg incumbent reviews — the moat a new listing must climb
Market size
Okay€112K€112K/yr · 125K searches
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad€5.80avg listing price — sweet spot $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€4.95–€7.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
39
Top-5 brand share
100%
Open market
0%
- Octenisan69%
- schülke31%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch dateDemand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Top qualität”
“Produkt ist wie beschrieben”
“Preis in Ordnung”
“Top, geruchsneutral und hautfreundlich, Sehr weiterzuempfehlen”
“super Waschlotion”
“Keine Allergie bekommen”
“Schnelle Bearbeitung”
“Ich mag diese Lotion für "Rasur tage"”
“Seit 2 Jahren immer wieder gut”
“Kann es nur empfehlen, es ist sehr sanft zur Haut”
What buyers complain about
“Etwas teurer als online Apotheke”
“auch nicht zugeklebt o.ä.”
“Mit einer sehr empfindlichen Haut”
“Das Shampoo hat logischerweise keinen allzu besonderen Duft”
“Das muss man aber im "normalen" Alltag nicht machen das es auf Dauer die natürliche Schutzbarriere der Haut zerstört”
“Uu große Verpackungseinheit”