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53

vivinox extra stark

Worth a look

Shows searches that convert (20.5% search→purchase), but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list.

Market size 37Growth 19Conversion 100Competition 18Returns 100Price range 71Avg price 80Brand share 30Review moat 66Quality gap 80

Conversion

Incredible20.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great€16.92

avg listing price — sweet spot $15–$100

Price range

Good€5.69–€37.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good873

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€182K

€182K/yr · 52K searches

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-12.6%

90-day search growth — must beat 0% to launch

Competition

Bad79%

top-5 click share — a locked-up shelf

Competition

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

31

Top-5 brand share

87%

Open market

10%

  • VIVINOX37%
  • Faar Apo34%
  • APOTHEKEN-EXPRESS7%
  • apo-discounter.de5%
  • Bodfeld Apotheke4%
  • PHARMA PERLE3%
  • Open — no brand owns it (4 brands, 10%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€18K20%€36K30%€54K40%€73K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.6% search growth over the last 90 days.
1K750Prime Day '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Spannung/Angst100%

“Helfen mir im Alltag für die Nervosität”

What buyers complain about

Stärke33%

“Artikel gut DPD schwach”

Schlafqualität33%

“dauert circa 1 std bis man müde wird”

Funktionalität insgesamt33%

“Bei mir zeigt es leider keinerlei Wirkung”

Top return reasons

Funktionalität insgesamt25%
Inhaltsstoffe – insgesamt25%
Schlafqualität25%
Alterseignung25%