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vitamin d tropfen

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Soft demand (-42.3% this quarter) — this niche doesn't clear our bar today.

Market size 50Growth 4Conversion 92Competition 33Returns 100Price range 57Avg price 64Brand share 26Review moat 25Quality gap 21

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good€13.66

avg listing price — sweet spot $15–$100

Price range

Good€4.25–€29.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€280K

€280K/yr · 184K searches

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,316.35

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-42.3%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

27

Top-5 brand share

89%

Open market

7%

  • SUNDAY NATURAL34%
  • natural elements30%
  • Bloom Naturals Beauty Supplements14%
  • Nature Love6%
  • Wehle Sports6%
  • --4%
  • Open — no brand owns it (3 brands, 7%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€28K20%€56K30%€84K40%€112K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -42.3% search growth over the last 90 days.
8K6KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt25%

“Good quality”

Vitamin16%

“Vitamin”

Dosierung14%

“Praktisch dosierbar und bekömmlich”

Preis-Leistungs-Verhältnis7%

“Super Preis/Leistung”

Benutzerfreundlichkeit7%

“Beste Handhabung schnell und einfach”

Geschmack insgesamt4%

“Schmeckt neutral”

beworben Vs Tatsächliches Produkt3%

“alles wie bestellt”

Geschmack3%

“Geschmacklich gut”

Effizienz2%

“Funktioniert”

Zufriedenheit/Vergnügen1%

“Gut zufrieden”

What buyers complain about

Dosierung18%

“Dosierhilfe extrem schlecht”

Vitamin11%

“Günstiges Vitamin D. Is günstig”

Geschmack insgesamt8%

“Schmeckt nach nichts”

Preis-Leistungs-Verhältnis6%

“Nur doppelt so teuer”

Haltbarkeit5%

“fragwürdige Haltbarkeitsangabe”

Funktionalität insgesamt4%

“Wirkt nicht”

Auslaufsicher3%

“Schraubverschluss leider undicht”

Gesamtgröße3%

“MHD kürzer als erwartet”

Benutzerfreundlichkeit3%

“Für mich ist das absolut unverständlich und frustrierend”

beworben Vs Tatsächliches Produkt3%

“Und in den anderen Feedbacks sehe ich es auch nicht wo ein foto dabei ist”