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56

vitamin c

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 13Conversion 95Competition 37Returns 100Price range 55Avg price 79Brand share 38Review moat 35Quality gap 24

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Market size

Incredible€2.9M

€2.9M/yr · 1.4M searches

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great€16.57

avg listing price — sweet spot $15–$100

Price range

Good€7.75–€23.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,043.29

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-23.0%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

28

Top-5 brand share

82%

Open market

14%

  • natural elements22%
  • ProFuel19%
  • SUNDAY NATURAL18%
  • WeightWorld13%
  • Nature Love10%
  • Vit4ever4%
  • Open — no brand owns it (7 brands, 14%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€114K8%€228K12%€342K16%€456K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.0% search growth over the last 90 days.
40K30KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt19%

“Super Produkt”

Vitamin18%

“Vitamin”

Preis-Leistungs-Verhältnis13%

“Super Preis/Leistung”

Dosierung6%

“perfekte Dosierung mit 1000mg -”

Einfaches Kauen/Schlucken4%

“Gut schlucken”

Kältelinderung4%

“Super Immunschutz in der kalten Jahreszeit”

beworben Vs Tatsächliches Produkt4%

“das Produkt entspricht der Beschreibung des Verkäufers.”

Gesamtgröße3%

“Passt”

Benutzerfreundlichkeit3%

“Gut einzunehmen”

Immunitätsverstärker2%

“Gutes Gefühl für das Immunsystem”

What buyers complain about

Gesamtgröße19%

“Tabletten sind so gross”

Einfaches Kauen/Schlucken18%

“Nicht schluckbar die Pillen”

Vitamin5%

“Vitamine halt”

Dosierung3%

“Anstatt 1000mg enthält die Kapsel nur 500mg”

beworben Vs Tatsächliches Produkt3%

“Beschreibung irreführend”

Allergien3%

“verursacht Brechreiz oder Schmerzen im Hals”

Preis-Leistungs-Verhältnis3%

“Schade fürs Geld”

Geschmack insgesamt2%

“und sind zu groß.und schmeckt dadurch sehr bitter.”

Qualität insgesamt2%

“Schlechte Beschaffenheit”

Geruch2%

“Geruch (((( Riecht sehr penetrant!”

Top return reasons

Kalzium50%
Vitamin25%
Magnesium25%