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vitamin b12 folsäure

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 58Growth 19Conversion 82Competition 16Returns 100Price range 83Avg price 95Brand share 0Review moat 66Quality gap 37

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible€33.41

avg listing price — sweet spot $15–$100

Price range

Great€6.41–€62.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good853.63

avg incumbent reviews — the moat a new listing must climb

Market size

Good€467K

€467K/yr · 158K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.4%

90-day search growth — must beat 0% to launch

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

26

Top-5 brand share

100%

Open market

0%

  • B12 Ankermann95%
  • Glycowohl5%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€47K20%€93K30%€140K40%€187K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Vitamin31%

“Vitamin B tut nicht weh”

Qualität insgesamt14%

“Gute Produkt”

Kalzium10%

“Sehr gutes B12 Mittel”

Inhaltsstoffe – insgesamt10%

“Wirkstoffmenge”

Energieniveau7%

“hatte sehr viel mehr Energie”

Preis-Leistungs-Verhältnis5%

“Preis Leistung hervorragend”

Schlafqualität5%

“und bin nicht mehr so müde.”

Zufriedenheit/Vergnügen5%

“Sehr zufrieden”

Sicherheitsstandards5%

“Sicherheit bei Medikamenten und beschtehlung”

Effizienz2%

“Wirkt gut”

What buyers complain about

Vitamin19%

“Sind die B Vitamine im Vergleich zu anderen Herstellern nicht zu hoch dosiert?”

Geruch17%

“Was mir zu denken gibt ist der Geruch nach Chemie”

Dosierung13%

“Es ist nicht egal, wie Sie das einnehmen”

Preis-Leistungs-Verhältnis10%

“Schade ums Geld”

Reguliert die Verdauung6%

“nicht so verträglich hatte da sodbrennen bekommen”

Säureregulator/Linderung von Magenschmerzen6%

“Hatte massive Magenprobleme und Schlafstörungen”

Schlafqualität6%

“Schlafstörungen”

Natürliche Inhaltsstoffe4%

“Künstlich”