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62

vereisungsspray

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 58Growth 52Conversion 87Competition 38Returns 99Price range 33Avg price 75Brand share 42Review moat 50Quality gap 96

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Conversion

Great9.9%

search→purchase rate — share of searches ending in a sale

Avg price

Great€14.94

avg listing price — sweet spot $15–$100

Market size

Good€465K

€465K/yr · 314K searches

Growth

Good+22.6%

90-day search growth — must beat 0% to launch

Review moat

Okay1,532.58

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Price range

Okay€11.04–€16.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

43

Top-5 brand share

80%

Open market

14%

  • WARTNER43%
  • Urgo13%
  • Evolsin9%
  • Dr. Scholl's9%
  • Wepa6%
  • ENDWARTS6%
  • Open — no brand owns it (6 brands, 14%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€23K10%€46K15%€70K20%€93K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +22.6% search growth over the last 90 days.
9K7KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 1.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Effizienz20%

“Funktioniert”

Benutzerfreundlichkeit18%

“Das Handling ist leicht verständlich”

Qualität insgesamt16%

“Bestes Produkt”

beworben Vs Tatsächliches Produkt10%

“Produkt wie beschrieben alles ok”

Anleitung/Benutzerhandbuch/Fehlerbehebung3%

“Habe es genau nach Anleitung gemacht”

Preis-Leistungs-Verhältnis3%

“Hat sich gelohnt”

Einfache Anwendung3%

“Sehr empfehlenswert auch Dank des Applikators”

Haltbarkeit2%

“Sie halten und sind sehr gut nutzbar”

Gesamtgröße2%

“Passt”

Stärke1%

“Sehr effektiv”

What buyers complain about

Funktionalität insgesamt27%

“Wirkt nicht”

Haltbarkeit8%

“Fallen nach 4-5 Tagen ab”

Benutzerfreundlichkeit7%

“Komplizierte Anwendung”

Schmerzlinderung – insgesamt7%

“schwarz, fängt an zu schmerzen”

Preis-Leistungs-Verhältnis6%

“Geldverschwendung”

Qualität insgesamt5%

“Flop”

Gesamtgröße4%

“Stielwarze zu klein/dünn anscheinend”

beworben Vs Tatsächliches Produkt3%

“Hält nicht was es verspricht”

Allergien3%

“Hautreizung”

Montage/Installation2%

“Der Zusammenbau ist unmöglich”