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veganes proteinpulver

Launch it

A $1.1M/yr market growing +7.4% this quarter with returns at 0.1% — clears our launch bar.

Market size 79Growth 34Conversion 56Competition 81Returns 100Price range 78Avg price 95Brand share 68Review moat 72Quality gap 95

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Incredible€24.12

avg listing price — sweet spot $15–$100

Competition

Great35%

top-5 click share — an open shelf

Market size

Great€1.1M

€1.1M/yr · 941K searches

Price range

Great€9.90–€33.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good606.87

avg incumbent reviews — the moat a new listing must climb

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Growth

Okay+7.4%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

15 falling

Sellers

23

Top-5 brand share

64%

Open market

29%

  • Volksshake20%
  • EarthChamp13%
  • ProFuel12%
  • Nutri +11%
  • THE PROTEIN WORKS9%
  • KoRo7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€32K6%€64K9%€96K12%€128K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 47 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.4% search growth over the last 90 days.
30K20KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt18%

“Schmeckt super”

Ernährungs Gehalt14%

“Bestes Protein”

Geschmack11%

“Absoluter Favorit”

Vegan/Biologisch9%

“Vegan Protein”

Qualität insgesamt6%

“Excellentes Produkt”

Löslichkeit5%

“Das Pulver lässt sich gut in Wasser, Milchalternativen oder Smoothies einrühren und klumpt dabei kaum”

Inhaltsstoffe – insgesamt4%

“Das SUNDAY NATURAL Bio Protein Pulver 1000g Natural überzeugt vor allem durch seine sehr gute Zusammensetzung”

Süße3%

“leicht süß (durch Stevia)”

Preis-Leistungs-Verhältnis3%

“Preis Leistung Optimal”

Textur/Konsistenz – insgesamt2%

“Konsistenz okay”

What buyers complain about

Geschmack insgesamt23%

“Muss net schmecke, muss wirke”

Geschmack12%

“Geschmack eher neutral”

Süße7%

“überhaupt nicht süß”

Textur/Konsistenz – insgesamt4%

“Extrem sandige Konsistenz”

Künstliche Süßstoffe4%

“Kein Süßstoff Geschmack”

Ernährungs Gehalt3%

“Das Protein pulver löst sich sehr schlecht auf”

Löslichkeit3%

“Ekelhaft, löst sich überhaupt nicht gut auf”

Preis-Leistungs-Verhältnis2%

“Schade ums Geld”

Geruch1%

“Kaum Vanille - Aroma”

Vegan/Biologisch1%

“Nicht VEGAN”

Top return reasons

Geschmack insgesamt36%
Geschmack13%
Auslaufsicher7%
Inhaltsstoffe – insgesamt5%
Ernährungs Gehalt4%
Textur/Konsistenz – insgesamt3%
Löslichkeit3%
Preis-Leistungs-Verhältnis3%
Künstliche Süßstoffe3%
Funktionalität insgesamt2%