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A small market ($38K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 25Conversion 76Competition 13Returns 100Price range 90Avg price 95Brand share 35Review moat 37Quality gap 43

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible€23.55

avg listing price — sweet spot $15–$100

Price range

Great€13.68–€34.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,827.44

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Growth

Okay+0.2%

90-day search growth — must beat 0% to launch

Competition

Bad84%

top-5 click share — a locked-up shelf

Market size

Bad€38K

€38K/yr · 22K searches

Competition

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

13

Top-5 brand share

84%

Open market

10%

  • WORLD'S FOOD NUTRITION28%
  • natural elements19%
  • PharmaVital16%
  • ESN14%
  • Kräuterhaus Sanct Bernhard7%
  • GymBeam6%
  • Open — no brand owns it (3 brands, 10%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€4K20%€8K30%€11K40%€15K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 14 weeks — +0.2% search growth over the last 90 days.
600400Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt23%

“Beste Produkte”

Löslichkeit16%

“gute Lösbarkeit”

Preis-Leistungs-Verhältnis8%

“Beste Preis/Leistung”

Gelenkschmerzen8%

“Gut gegen Arthritis”

Kalzium7%

“Bestes Collagenpulver”

Geschmack insgesamt5%

“Schmeckt”

Geschmack5%

“Geschmack neutral”

beworben Vs Tatsächliches Produkt2%

“Produkt wie beschrieben :-”

Benutzerfreundlichkeit2%

“Gut einzunehmen”

Ernährungs Gehalt2%

“Gutes Produkt zu einem fairen Preis- sehr guter Proteingehalt”

What buyers complain about

Geschmack insgesamt10%

“Geschmacklos”

Geschmack10%

“Neutral Geschmack”

Preis-Leistungs-Verhältnis8%

“Enormer Preisanstieg”

Dosierung7%

“INSGESAMT sind es 55 mg”

Geruch5%

“Wenig Geruch”

Funktionalität insgesamt5%

“Wirkt nicht sofort”

Löslichkeit3%

“Diesmal nicht so gut löslich”

beworben Vs Tatsächliches Produkt2%

“Warum steht nirgends in der Produktbeschreibung das es Halal ist”

Inhaltsstoffe – insgesamt2%

“Das Produkt enthält Titandioxid ( in EU nicht erlaubt)”

Vitamin2%

“Vitamin C nicht vergessen”

Top return reasons

Qualität insgesamt67%
Gesamtgröße33%