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traubenkernöl

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Soft demand (-16.5% this quarter) — this niche doesn't clear our bar today.

Market size 21Growth 17Conversion 80Competition 26Returns 98Price range 66Avg price 64Brand share 42Review moat 71Quality gap 27

Returns

Incredible0.4%

return rate — above 6% kills the launch gate

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good659.67

avg incumbent reviews — the moat a new listing must climb

Price range

Good€5.93–€32.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€13.67

avg listing price — sweet spot $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€83K

€83K/yr · 74K searches

Growth

Bad-16.5%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

11

Top-5 brand share

80%

Open market

14%

  • Naissance26%
  • BIOHERBA21%
  • MAYJAM16%
  • BotanyRoom9%
  • n2 Aromatherapy7%
  • BENVOLIO7%
  • Open — no brand owns it (4 brands, 14%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€8K20%€17K30%€25K40%€33K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.5% search growth over the last 90 days.
2K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt32%

“Super Qualität”

Geruch13%

“Es ist geruchsneutral”

Preis-Leistungs-Verhältnis8%

“Preis Leistung passt”

Geschmack insgesamt8%

“Schmeckt gut”

Eignung für trockene Haut6%

“es nährt die Haut”

beworben Vs Tatsächliches Produkt6%

“Wie in der Werbung”

Gesundheitliche Vorteile – insgesamt6%

“Traubenöl ist gesund”

Komfort insgesamt6%

“Angenehm auf der Haut”

Benutzerfreundlichkeit3%

“gut zu verschließen.”

Schmierung3%

“kann das Öl nur empfehlen.”

What buyers complain about

Geruch100%

“Unangenehmer Geruch”

Top return reasons

Geruch29%
Auslaufsicher14%
beworben Vs Tatsächliches Produkt14%
Funktionalität insgesamt7%
Ethischer Handel/Fairer Handel7%
Saugen7%
Hautgesundheit7%
Motorleistung7%
Produktzustand4%
Ölig/fettig4%