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tiroler steinöl

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 14Growth 93Conversion 82Competition 18Returns 100Price range 89Avg price 95Brand share 0Review moat 95Quality gap 62

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Review moat

Great103.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible€29.30

avg listing price — sweet spot $15–$100

Growth

Great+105.7%

90-day search growth — must beat 0% to launch

Price range

Great€8.82–€93.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Bad79%

top-5 click share — a locked-up shelf

Market size

Bad€55K

€55K/yr · 22K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

18

Top-5 brand share

100%

Open market

0%

  • Tiroler Steinöl88%
  • Tiroler Steinoel10%
  • ilapo2%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€6K20%€11K30%€17K40%€22K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +105.7% search growth over the last 90 days.
1K750Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt38%

“Ganz tolles Produkt”

Ölig/fettig25%

“Super angenehmes Öl zur äußeren Anwendung”

Gesamtgröße13%

“passt”

Geruch13%

“Super tolles Shampoo, riecht gut und ist gut zu auftragen”

Effizienz6%

“Wirkt absolut”

Inhaltsstoffe – insgesamt6%

“Für mich ein absolutes Wundermittel, auch die anderen Produkte von Tiroler Steinöl sind sehr wirksam”

What buyers complain about

Geruch100%

“Leider haben sich anscheinend einige Reitstall Wendys wegen dem Geruch beschwert, sodass die Rezeptur geändert wurde es jetzt nur noch nach Zitrone riecht, dementsprechend aber auch jetzt die Bremsen nicht mehr sonderlich beeindruckt”

Top return reasons

Produktzustand67%
Defekt Material/Teile17%
Benutzerfreundlichkeit17%