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tantum verde

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Prices mostly outside the sweet spot ($4.08–$11.51) — this niche doesn't clear our bar today.

Market size 12Growth 2Conversion 68Competition 9Returns 100Price range 0Avg price 24Brand share 13Review moat 79Quality gap 42

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Review moat

Great425.22

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad€8.70

avg listing price — sweet spot $15–$100

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad€47K

€47K/yr · 87K searches

Competition

Bad90%

top-5 click share — a locked-up shelf

Growth

Bad-46.8%

90-day search growth — must beat 0% to launch

Price range

Bad€4.08–€11.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

34

Top-5 brand share

95%

Open market

2%

  • Angelini Pharma Österreich GmbH72%
  • Tantum Verde9%
  • ANGELINI7%
  • Doppelherz5%
  • GeloTonsil3%
  • Sakioo3%
  • Open — no brand owns it (1 brand, 2%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€7K30%€14K45%€21K60%€28K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 14 weeks — -46.8% search growth over the last 90 days.
1K750Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Effizienz17%

“Funktioniert”

Sprühen/Durchfluss12%

“Das spray wirkt im ersten moment”

Benutzerfreundlichkeit11%

“Wirkt und handlich”

Hustenlinderung10%

“Hals & Rachenspray hilft super”

Qualität insgesamt7%

“Top Produkt”

Geschmack6%

“Guter Geschmack”

beworben Vs Tatsächliches Produkt6%

“Versprich positive beschriebene Angaben”

Linderung von Juckreiz5%

“Funktioniert lindert den Schmerz und Hustenreiz”

Gesamtgröße4%

“Passt”

Preis-Leistungs-Verhältnis4%

“Ein weiterer großer Pluspunkt ist das unschlagbare Preis-Leistungs-Verhältnis – man bekommt hier echte Apotheken-Qualität zum fairen Drogeriepreis”

What buyers complain about

Funktionalität insgesamt20%

“Hilft nicht”

Benutzerfreundlichkeit20%

“Nicht nutzbar”

Desinfektion10%

“Man spürt irgendwie die desinfizierende Wirkung”

Preis-Leistungs-Verhältnis7%

“Preis ist allerdings grenzwertig hoch”

Haltbarkeit7%

“nicht lange”

Top return reasons

beworben Vs Tatsächliches Produkt50%
Mundhygiene50%