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sp 6 zahnpasta

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Prices mostly outside the sweet spot ($6.53–$14.71) — this niche doesn't clear our bar today.

Market size 2Growth 30Conversion 28Competition 17Returns 99Price range 0Avg price 31Brand share 33Review moat 96Quality gap 93

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Review moat

Incredible71.21

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Avg price

Okay€9.73

avg listing price — sweet spot $15–$100

Growth

Okay+4.0%

90-day search growth — must beat 0% to launch

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Competition

Bad79%

top-5 click share — a locked-up shelf

Market size

Bad€8K

€8K/yr · 38K searches

Price range

Bad€6.53–€14.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 flat

Sellers

15

Top-5 brand share

85%

Open market

11%

  • MUDGUD38%
  • Toivize31%
  • Bukbas6%
  • Generisch6%
  • BENBENGO4%
  • Puasok4%
  • Open — no brand owns it (6 brands, 11%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€82520%€2K30%€2K40%€3K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 47 weeks — +4.0% search growth over the last 90 days.
2K2KSpike '25Black Friday '25Holiday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt27%

“Perfektes Produkt”

Mundhygiene19%

“Eine der besten passten, wenn man seine Zähne wieder etwas natürliches zurück geben will”

Geschmack15%

“Super Geschmack und scheint wirksam zu sein”

Geschmack insgesamt12%

“Schmeckt sehr gut”

Reinigung8%

“ein sehr sauberes Mundgefühl”

Einfache Reinigung8%

“Super Reinigung Effekt dazu noch gute Geschmack”

Komfort insgesamt3%

“Sehr cremig und angenehm”

What buyers complain about

Helligkeit/Glanz/Glühen25%

“Hellt nicht wie erhofft auf”

Qualität insgesamt25%

“Schrott ungenügend bitte nicht verwenden”

Farbe13%

“Können aber immer noch weißer sein”

Zahnaufhellung8%

“Aber macht Zähne nicht weißer, als andere Zahnpasten”

Funktionalität insgesamt8%

“Ineffektiv”

Top return reasons

beworben Vs Tatsächliches Produkt50%
Inhaltsstoffe – insgesamt50%