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Soft demand (-47.3% this quarter) — this niche doesn't clear our bar today.

Market size 14Growth 1Conversion 27Competition 26Returns 100Price range 80Avg price 95Brand share 19Review moat 85Quality gap 62

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible€25.05

avg listing price — sweet spot $15–$100

Review moat

Great304.47

avg incumbent reviews — the moat a new listing must climb

Price range

Great€8.56–€41.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad€56K

€56K/yr · 104K searches

Growth

Bad-47.3%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

27

Top-5 brand share

92%

Open market

5%

  • Generisch70%
  • ProBotanics10%
  • Comioke6%
  • Graviola.de4%
  • Herbosus3%
  • iMATCHME3%
  • Open — no brand owns it (2 brands, 5%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€8K30%€17K45%€25K60%€33K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 15 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 22 weeks — -47.3% search growth over the last 90 days.
4K3KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Reguliert die Verdauung18%

“Toll zur Verdauung”

Bitter15%

“BIO Bitterstoffe”

Geschmack insgesamt13%

“Schmecken ganz gut”

Süße9%

“Hilft bei großen Appetit auf Süßes”

Preis-Leistungs-Verhältnis8%

“Preis ist absolut fair”

Säureregulator/Linderung von Magenschmerzen7%

“ES hilft etwas bei Magenverstimmungen ist für den Preis ok”

Qualität insgesamt7%

“Gute Ware”

Herzgesundheit5%

“Gut gegen Heißhunger”

beworben Vs Tatsächliches Produkt4%

“So wie es soll”

Vegan/Biologisch4%

“Holly Hildegard BIO tun dem Magen und Darm super gut”

What buyers complain about

Bitter42%

“Bitter Tropfen”

Geschmack insgesamt17%

“Ekelhafter Geschmack, mich hat es fast gewürgt als ich die Tropfen getestet habe, Schmeckt und riecht sehr penetrant nach Koriander”

Reguliert die Verdauung17%

“Hatte lange Durchfall”

Ernährungs Gehalt8%

“Nicht für meine gesundheitliche Probleme”

Gewichtsverlust8%

“Nicht für meine gesundheitliche Probleme, steigert Appetit”

Top return reasons

Inhaltsstoffe – insgesamt50%
beworben Vs Tatsächliches Produkt50%