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52

sonnenallergie

Worth a look

Shows demand growing +346.5% this quarter, but a small market ($60K/yr) keeps it on the watch list.

Market size 15Growth 100Conversion 82Competition 24Returns 100Price range 33Avg price 40Brand share 28Review moat 52Quality gap 38

Growth

Incredible+346.5%

90-day search growth — must beat 0% to launch

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,431.07

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay€10.81

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay€3.66–€20.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Market size

Bad€60K

€60K/yr · 63K searches

Competition

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

70

Top-5 brand share

88%

Open market

9%

  • Avitale47%
  • ratiopharm16%
  • Sandoz11%
  • Ladival9%
  • Dr. SCHICK GMBH5%
  • Dr Böhm3%
  • Open — no brand owns it (4 brands, 9%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€6K20%€12K30%€18K40%€24K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +346.5% search growth over the last 90 days.
7K5KPrime Day '24Spike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 5.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Allergien16%

“Perfekt für allergische Haut”

Qualität insgesamt10%

“Super Produkt”

Benutzerfreundlichkeit7%

“Sehr praktisch und handlich das Gel als Roll-On zu haben”

Preis-Leistungs-Verhältnis7%

“hier gekauft zum besten Preis!”

Linderung von Juckreiz6%

“Gut, lindert juckreiz”

Portabilität5%

“Handlicher Roller”

beworben Vs Tatsächliches Produkt4%

“Hält was es verspricht”

Effizienz4%

“Hilft super”

Saugfähigkeit4%

“Zieht gut ein”

Schutz3%

“super Schutz”

What buyers complain about

Allergien22%

“geleitet als Juckreiz”

Funktionalität insgesamt14%

“funktioniert null”

Preis-Leistungs-Verhältnis13%

“Sie ist recht teuer”

Inhaltsstoffe – insgesamt6%

“Was fehlt: Dimetindenmaleat, also ein”

beworben Vs Tatsächliches Produkt5%

“Leider alles falsche Versprechungen”

Ölig/fettig4%

“Stark fettend”

Farbe3%

“Mangelhafte Färbung”

Haftung/Klebrigkeit2%

“etwas klebrig”

Produktzustand2%

“Stick schon genutzt”

Schädlings-/Insektenbekämpfung2%

“Insekten”