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53

soja protein pulver

Worth a look

Shows low returns (0.1%), but a small market ($41K/yr) keeps it on the watch list.

Market size 10Growth 52Conversion 53Competition 38Returns 100Price range 89Avg price 88Brand share 13Review moat 88Quality gap 84

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Price range

Great€13.11–€36.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great239.2

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€20.38

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Growth

Good+22.6%

90-day search growth — must beat 0% to launch

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad€41K

€41K/yr · 47K searches

Competition

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

9

Top-5 brand share

95%

Open market

2%

  • Bulk32%
  • Bonemis22%
  • GymBeam17%
  • THE PROTEIN WORKS14%
  • Erdschwalbe8%
  • HSN3%
  • Open — no brand owns it (1 brand, 2%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€4K20%€8K30%€12K40%€17K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 49 weeks — +22.6% search growth over the last 90 days.
1K750Black Friday '25Spike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt20%

“Schmeckt und macht satt”

Ernährungs Gehalt18%

“Bestes Proteinpulver jemals”

Geschmack11%

“Geschmack”

Qualität insgesamt7%

“Super Produkt”

Preis-Leistungs-Verhältnis7%

“Preis Leistung ok”

Löslichkeit5%

“gute Löslichkeit”

Vegan/Biologisch5%

“Leckerstes veganes Protein + beste Preis-Leistung”

Süße2%

“Süßes Geschmack”

Gewicht leicht2%

“Gewicht war okay”

Textur/Konsistenz – insgesamt1%

“Bulk ist von der Konsistenz optimal”

What buyers complain about

Geschmack20%

“Geschmack eher so mittel”

Geschmack insgesamt17%

“Schmeckt sandig”

Süße7%

“Dafür nicht so süß”

Löslichkeit6%

“löst sich sehr schlecht auf”

Künstliche Süßstoffe3%

“So hat man wenigstens diese Zuckerersatzprodukte nicht drin”

Textur/Konsistenz – insgesamt2%

“Ich finde die Konsistenz ist ziemlich mehlig”

Ernährungs Gehalt2%

“Der ekelhafteste Protein was ich jemals getrunken habe”

Kontamination2%

“Larven”

Nebenwirkungen2%

“Also mir ist spei übel geworden und hab Kopfschmerzen bekommen”

Verdünnt/wässrig2%

“Löst sich in Flüssigkeit nicht komplett auf”

Top return reasons

Auslaufsicher17%
Textur/Konsistenz – insgesamt17%
Geschmack insgesamt13%
beworben Vs Tatsächliches Produkt8%
Geschmack8%
Vegan/Biologisch8%
Gelenkschmerzen8%
Qualität insgesamt8%
Reguliert die Verdauung8%
Salzgehalt4%