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snickers protein riegel

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 23Growth 11Conversion 57Competition 30Returns 100Price range 91Avg price 95Brand share 0Review moat 70Quality gap 84

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible€25.92

avg listing price — sweet spot $15–$100

Price range

Great€13.83–€36.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good703.53

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€92K

€92K/yr · 74K searches

Growth

Bad-28.8%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 rising

Sellers

52

Top-5 brand share

100%

Open market

0%

  • Snickers55%
  • Mars30%
  • GAMER SUPPS14%
  • Grenade1%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€5K10%€9K15%€14K20%€18K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.8% search growth over the last 90 days.
3K2KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt53%

“Mega lecker”

Ernährungs Gehalt10%

“Proteinbar”

Geschmack6%

“Geschmacklich echt gut”

Qualität insgesamt6%

“Klasse Produkt”

Süße5%

“Süße Schokoriegel”

Preis-Leistungs-Verhältnis3%

“Preis ist auch ok”

Textur/Konsistenz – insgesamt3%

“gute Konsistenz”

Knusprigkeit2%

“Schokoriehel gut”

Mischung/Verhältnis2%

“Die Mischung aus Schokolade, Karamell und Erdnüssen ist perfekt”

Gesamtgröße1%

“Passt”

What buyers complain about

Geschmack insgesamt36%

“Schmeckt nicht”

Süße12%

“Zucker”

Feucht/Trocken10%

“sind nicht so trocken wie die hier”

Preis-Leistungs-Verhältnis9%

“Preis könnte besser sein”

Künstliche Süßstoffe6%

“Schmeckt nicht so künstlich wie andere Produkte”

Haftung/Klebrigkeit2%

“Zäh und klebrig”

Hartes Gefühl2%

“Hart und trxoken”

Geruch2%

“Geruch und Geschmack kann man leider nicht fotografieren”

Geschmack1%

“Achtung: Geschmacklich nicht ansatzweise wie Snickersriegel”

Haltbarkeit1%

“Leider sehr kurze Haltbarkeit”