Skip to content
53

sex toyset herren

Worth a look

Shows low returns (0.1%), but weak search conversion (0.5%) keeps it on the watch list.

Market size 26Growth 20Conversion 7Competition 74Returns 99Price range 86Avg price 95Brand share 63Review moat 66Quality gap 55

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible€37.24

avg listing price — sweet spot $15–$100

Price range

Great€5.24–€89.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Review moat

Good867.95

avg incumbent reviews — the moat a new listing must climb

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay€104K

€104K/yr · 528K searches

Growth

Bad-9.7%

90-day search growth — must beat 0% to launch

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

82

Top-5 brand share

67%

Open market

27%

  • seekheart20%
  • VIJISA17%
  • amiufans11%
  • Tagnaff10%
  • Bestvibe9%
  • Tauara6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€4K8%€8K12%€13K16%€17K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 38 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.
13K8KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt18%

“Great product”

Spaß/Unterhaltungserlebnis10%

“good toy”

Einfache Reinigung7%

“Reinigen easy”

Benutzerfreundlichkeit6%

“easy zu reinigen”

Sexuelles Wohlbefinden6%

“Bester Masturbator”

beworben Vs Tatsächliches Produkt5%

“Everything works as advertised”

Weiches Gefühl5%

“Sein Material ist super soft”

Preis-Leistungs-Verhältnis5%

“super Preis-Leistung”

Schwingung/Geschwindigkeitskontrolle4%

“Super Vibration”

Komfort insgesamt4%

“Liegt super in der Hand, fühlt sich angenehm an und macht sofort Lust auf mehr”

What buyers complain about

Gesamtgröße11%

“Very tight”

Qualität insgesamt7%

“Low Price & low Quality”

Saugen5%

“Vorallem Saug ihn immer wieder gross”

Preis-Leistungs-Verhältnis5%

“Geldverschwendung”

Schwingung/Geschwindigkeitskontrolle4%

“Dann fällt aber auch die Vibration flach”

Haltbarkeit4%

“Sehr schnell defekt”

Aufladen4%

“Einziger Nachteil schneller Akku verbrauch lange Ladezeit”

Funktionalität insgesamt3%

“Doesnt do what it should”

Einfache Reinigung3%

“Die reinigen ist zwar etwas nervig weil man erst die 2 Motoren für die Vibration entfernen muss”

Sexuelles Wohlbefinden3%

“Stimuliert überhaupt nicht”

Top return reasons

Qualität insgesamt15%
Geruch12%
Funktionalität insgesamt12%
Gesamtgröße10%
Feucht/Trocken8%
Gleichgewicht/Stabilität6%
Verdünnt/wässrig6%
Kratzfestigkeit4%
Kontamination4%
Materialqualität4%