Skip to content
35

servietten weihnachten

Skip it

Soft demand (-69.3% this quarter) — this niche doesn't clear our bar today.

Market size 13Growth 0Conversion 21Competition 54Returns 99Price range 0Avg price 12Brand share 62Review moat 89Quality gap 21

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Review moat

Great215

avg incumbent reviews — the moat a new listing must climb

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad€52K

€52K/yr · 717K searches

Avg price

Bad€4.35

avg listing price — sweet spot $15–$100

Growth

Bad-69.3%

90-day search growth — must beat 0% to launch

Price range

Bad€2.61–€11.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 flat

Sellers

18

Top-5 brand share

68%

Open market

24%

  • Ambiente17%
  • Serviettenshop17%
  • PAW Decor Collection14%
  • ALINK11%
  • Servietten Weihnachten9%
  • ti-flair8%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€2K6%€3K9%€5K12%€6K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -69.3% search growth over the last 90 days.
125K75KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 436.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Design insgesamt33%

“Schönes Motiv”

Geschenk Zweck25%

“kann man auch super schön verschenken”

Farbe8%

“Das Muster ist auf jeden Fall sehr schön, die Farben sind typisch weihnachtlich mit viel Rot und Gold”

Haltbarkeit6%

“Sehr strapazierfähige Weihnachtsservietten”

Preis-Leistungs-Verhältnis6%

“40 Stück für 7,19 € ist OK”

Materialqualität6%

“frei von schädlichen Stoffen”

Benutzerfreundlichkeit6%

“Sie sind auch einfach zu recyceln und entsorgen”

What buyers complain about

Zufriedenheit/Vergnügen50%

“Aber zufrieden bin ich nicht”

Verklemmen/Verstopfen17%

“Leider zerfleddern sie sehr schnell, da das Papier recht einfach ist”

Top return reasons

Farbe100%