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A concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.

Market size 70Growth 17Conversion 96Competition 15Returns 100Price range 18Avg price 37Brand share 32Review moat 37Quality gap 28

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Incredible13.7%

search→purchase rate — share of searches ending in a sale

Market size

Good€737K

€737K/yr · 518K searches

Review moat

Okay2,842.83

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay€10.39

avg listing price — sweet spot $15–$100

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad€6.28–€16.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-16.9%

90-day search growth — must beat 0% to launch

Competition

Bad82%

top-5 click share — a locked-up shelf

Competition

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

9

Top-5 brand share

86%

Open market

11%

  • natural elements36%
  • ProFuel24%
  • Feel Natural15%
  • Nature Love7%
  • NATURTREU4%
  • GREEN NATURALS3%
  • Open — no brand owns it (5 brands, 11%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€74K20%€147K30%€221K40%€295K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.
13K8KPrime Day '24Spike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt22%

“Super Produkt”

Preis-Leistungs-Verhältnis9%

“Preis stimmt”

Einfaches Kauen/Schlucken7%

“Tabletten sind gut zu schlucken”

Benutzerfreundlichkeit6%

“Einfach”

Dosierung5%

“200mg ist eine ordentliche Dosierung”

beworben Vs Tatsächliches Produkt5%

“hält was es verspricht”

Vitamin4%

“Super Supplements”

Ernährungs Gehalt3%

“Gute Nahrungsergänzung und kam schnell”

Inhaltsstoffe – insgesamt3%

“Das Produkt mit den kleinen Tabletten ist optimal”

Reguliert die Verdauung3%

“Unterstützt die Schilddrüse”

What buyers complain about

Geruch28%

“Stinken ekelhaft”

Dosierung11%

“Hochdosiertes Nahrungsergänzungsmittel”

Funktionalität insgesamt4%

“Null Wirkung”

Inhaltsstoffe – insgesamt4%

“Schädlicher Füllstoff enthalten”

Nebenwirkungen4%

“keine Wirkung und Magenprobleme”

Gesamtgröße3%

“Die Tabletten sind relativ klein”

Qualität insgesamt3%

“Günstiges Produkt”

Allergien2%

“Sobald ich diese einnehme krieg ich unfassbar schlechte Haut”

Magnesium2%

“Der Verdacht lag erstmal bei Magnesium”

Salzgehalt2%

“Magnesiumsalze der Speisefettsäuren”