Skip to content
41

scholl ersatzrollen

Skip it

Prices mostly outside the sweet spot ($5.47–$14.55) — this niche doesn't clear our bar today.

Market size 18Growth 35Conversion 96Competition 31Returns 99Price range 0Avg price 23Brand share 12Review moat 51Quality gap 40

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Conversion

Incredible13.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,450

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+8.1%

90-day search growth — must beat 0% to launch

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad€8.36

avg listing price — sweet spot $15–$100

Market size

Bad€72K

€72K/yr · 64K searches

Brand share

Bad95%

top-5 brand share — brand-locked demand

Price range

Bad€5.47–€14.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

42

Top-5 brand share

95%

Open market

2%

  • Dr. Scholl's53%
  • ZABOUL15%
  • Jorest12%
  • S.F.Pachira8%
  • Yerozhui6%
  • Suwyeth2%
  • Open — no brand owns it (2 brands, 2%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€4K10%€7K15%€11K20%€14K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.1% search growth over the last 90 days.
4K3KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt25%

“Super Qualität”

Gesamtgröße19%

“Passt”

Preis-Leistungs-Verhältnis19%

“Prima, Preise super”

beworben Vs Tatsächliches Produkt8%

“Sagt schon alles”

Benutzerfreundlichkeit5%

“Das Einsetzen klappt mühelos”

Effizienz5%

“Zur Hornhautentfernung ist immer noch die manuelle Anwendung die beste”

Haltbarkeit4%

“Lange Nutzbarkeit”

Stärke4%

“Klappt super”

Weiches Gefühl2%

“Passen perfekt in den Velvet Smooth pro”

Einfache Reinigung2%

“Pflegeleicht”

What buyers complain about

Qualität insgesamt21%

“UNGENÜGENDE QUALITÄT”

Haltbarkeit15%

“Halten nicht lange”

Preis-Leistungs-Verhältnis13%

“Teuer und nach vier mal anwenden ist die Rolle blank,”

Gesamtgröße13%

“Die Rollen passen nicht”

Funktionalität insgesamt8%

“Kaum Wirkung”

Hautgesundheit8%

“Das Gerät hüpft dadurch bei der Nutzung auf der Haut”

beworben Vs Tatsächliches Produkt8%

“Falsche informationen”

Top return reasons

Gesamtgröße51%
Funktionalität insgesamt15%
Defekt Material/Teile8%
beworben Vs Tatsächliches Produkt7%
Kompatibilität – insgesamt7%
Qualität insgesamt5%
Add-Ons/Anhänge3%
Geruch3%
Benutzerfreundlichkeit1%