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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 23Conversion 70Competition 16Returns 100Price range 82Avg price 81Brand share 0Review moat 62Quality gap 25

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Price range

Great€8.53–€48.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€17.51

avg listing price — sweet spot $15–$100

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,035.9

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€107K

€107K/yr · 95K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.9%

90-day search growth — must beat 0% to launch

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

24

Top-5 brand share

100%

Open market

0%

  • doc76%
  • IBUTOP13%
  • ratiopharm6%
  • AL Aliud Pharma2%
  • Voltaren2%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€11K20%€21K30%€32K40%€43K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.
25K15KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 7.3×