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59

schimmelentferner

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 0Conversion 96Competition 51Returns 99Price range 54Avg price 63Brand share 54Review moat 44Quality gap 43

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Market size

Incredible€2.6M

€2.6M/yr · 1.4M searches

Conversion

Incredible14.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good€13.53

avg listing price — sweet spot $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Price range

Good€2.30–€29.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,109.54

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-55.4%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

65

Top-5 brand share

73%

Open market

21%

  • Mellerud33%
  • VEXIL17%
  • DRAXUS8%
  • Stoppex8%
  • PUFAS7%
  • AGO SAUBERKEIT FÜR HAUS UND GARTEN!7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€106K8%€212K12%€318K16%€424K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -55.4% search growth over the last 90 days.
50K30KPrime Day '24Spike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt18%

“Bestes Produkt ever”

Effizienz15%

“Work in Progress”

Einfache Reinigung11%

“Entfernt mühelos alles”

beworben Vs Tatsächliches Produkt10%

“Das Foto spricht für sich”

Geruch7%

“Super fürs Schlafzimmer da es nicht stinkt”

Benutzerfreundlichkeit4%

“Hilft schnell und lei ht in der Handhabung”

Preis-Leistungs-Verhältnis4%

“Preis Leistung super”

Sprühen/Durchfluss4%

“Super Spray”

Desinfektion3%

“DRAXUS Profi Schimmelentferner”

Stärke3%

“Solid”

What buyers complain about

Geruch24%

“stinkt”

Funktionalität insgesamt15%

“Unwirksam”

Preis-Leistungs-Verhältnis7%

“Schade ums Geld”

Auslaufsicher4%

“Flasche undicht”

Fleckenbeständigkeit4%

“Mit anderen Mitteln blieben Flecke zurück, hiermit nicht”

Farbverblassen/Verfärbung3%

“Die dunklen Flecken stark verblasst”

beworben Vs Tatsächliches Produkt3%

“Etwas Irreführend”

Sprühen/Durchfluss2%

“Miserable Sprühflasche”

Einfache Reinigung2%

“Jegliches Putzen mit allen möglichen Mitteln half nichts”

Farbe2%

“das schwarze war weg.”

Top return reasons

Funktionalität insgesamt37%
Auslaufsicher28%
Geruch8%
beworben Vs Tatsächliches Produkt5%
Gesamtgröße2%
Produktzustand2%
Preis-Leistungs-Verhältnis2%
Inhaltsstoffe – insgesamt2%
Kompatibilität – insgesamt1%
Qualität insgesamt1%