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salviagalen zahnpasta

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 30Growth 17Conversion 98Competition 3Returns 100Price range 48Avg price 52Brand share 0Review moat 65Quality gap 20

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible16.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good903.17

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€12.23

avg listing price — sweet spot $15–$100

Price range

Okay€3.63–€25.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€133K

€133K/yr · 67K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-16.6%

90-day search growth — must beat 0% to launch

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

26

Top-5 brand share

100%

Open market

0%

  • Salviathymol N75%
  • SALVIAGALEN22%
  • Meda Pharma3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€13K20%€27K30%€40K40%€53K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.6% search growth over the last 90 days.
2K2KSpike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Mundhygiene45%

“Beste Zahnpasta”

Atmungsaktivität7%

“gute Reinigung, frischer Atem”

Frische5%

“Sehr angenehmer frischer”

Reinigung5%

“reinigt vom Gefühl gut”

Qualität insgesamt5%

“das Produkt wäre perfekt.”

Preis-Leistungs-Verhältnis5%

“Guter Preis”

Natürliche Inhaltsstoffe5%

“Uns war immer wichtig dass Inhaltsstoffe natürlich sind”

beworben Vs Tatsächliches Produkt5%

“Produkt einwandfrei erhalten wie beschrieben”

Zahnempfindlichkeit5%

“Diese Zahnpasta ist einfach super ich habe jetzt weniger Zahnfleischbluten und meine Zähne sind nicht. mehr so empfindlich”

Geschmack insgesamt4%

“Toller Geschmack”

What buyers complain about

Preis-Leistungs-Verhältnis50%

“auch deutlich teurere, ausprobiert,”

Top return reasons

Dosierung50%
Gesamtgröße25%
Preis-Leistungs-Verhältnis25%