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A concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.

Market size 23Growth 12Conversion 80Competition 11Returns 99Price range 86Avg price 95Brand share 31Review moat 87Quality gap 52

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible€22.99

avg listing price — sweet spot $15–$100

Review moat

Great256.89

avg incumbent reviews — the moat a new listing must climb

Price range

Great€12.27–€36.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Market size

Bad€90K

€90K/yr · 47K searches

Growth

Bad-25.1%

90-day search growth — must beat 0% to launch

Competition

Bad87%

top-5 click share — a locked-up shelf

Competition

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

19

Top-5 brand share

87%

Open market

9%

  • Fair & Pure42%
  • swiss bioenergetics16%
  • Vegavero14%
  • Supersmart10%
  • fairvital6%
  • Dr. Wolz5%
  • Open — no brand owns it (3 brands, 9%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€14K30%€27K45%€41K60%€54K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 36 weeks — -25.1% search growth over the last 90 days.
1K750Black Friday '25Holiday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Reguliert die Verdauung31%

“Super verträglich und tolles Bauchgefüh”

Qualität insgesamt24%

“Super Qualität zu einem fairen Preis”

Einfaches Kauen/Schlucken10%

“leicht zu schlucken”

Nebenwirkungen4%

“keine unangenehmen Nebenwirkungen – im Gegenteil,”

Inhaltsstoffe – insgesamt4%

“ohne unnötige Zusatzstoffe”

Dosierung4%

“auch die Dosierung empfinde ich als optimal.”

Säureregulator/Linderung von Magenschmerzen4%

“Kein Blähbauch, keine unangenehmen Nebenwirkungen – im Gegenteil, meine Verdauung wirkt insgesamt stabiler”

Vitamin4%

“Auch die Kombination mit Vitaminen und Akazienfaser finde ich sinnvoll”

Gesamtgröße3%

“Kapseln mit guter Größe, die man noch gut schlucken kann.”

Immunitätsverstärker3%

“Hilft bei meiner Histaminintoleranz”

What buyers complain about

Haltbarkeit17%

“Ein paar Tage braucht es um zu wirken”

Dosierung17%

“Die bei Amazon angegebene Dosis von 350mg trifft nicht zu”

Nebenwirkungen17%

“Ich habe jahrelang an massiven Magen-Darm-Beschwerden gelitten”

Säureregulator/Linderung von Magenschmerzen17%

“Starke Magen-Darmschmerzen davon bekommen”

Allergien10%

“Schwere Immunreaktion”

Top return reasons

Gelenkschmerzen100%